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Most Recent Documents

Appropriate targeting of marketing communications

The ASA has recently ruled on a series of HFSS advertisements in different media, as well as gambling advertisements.
» Best Practice » General

IPM Legal Briefing: 18th October 2018

On Thursday 18th October we held a webinar for IPM members only, in which Ella Smillie from CAP spoke about topics of interest to promotional marketing.
» Best Practice » General

IPM Legal Briefing: 18th October 2018

On Thursday 18th October we held a webinar, in which Ella Smillie from CAP spoke about topics of interest to promotional marketing.
» Best Practice » General

Understanding Gen Z is more than Gen Zombie: How brands can engage the digital n

By simply gaining a greater understanding of this generation, and ignoring assumptions and stereotypes. Rather than seeing Gen Z as Gen Zombie – the brain-dead, screen-obsessed youth – it’s essential that brands fully understand and respect how Gen Z perceive the world if they want to engage with them.
» Best Practice » General

Influencer marketing: Why are we worried about it & where should it go next?

We conducted a survey on marketers' perceptions of influencer marketing, talked to an influencer and spoke to CAP about the regulations in place.
» Best Practice » General

What's the skinny on HFSS

Helen Hart, the IPM's Regulatory Affairs Manager explores campaigns under fire over the stricter rules on HFSS, what comes next and gives compliant advice.
» Best Practice » General

Amazon’s take on the future of brick-and-mortar retail with ‘Amazon Go’

Amazon explores the future of 'brick-and-mortar' retail with automated grocery store and checkout-less shopping.
» Best Practice » General

The dos and don'ts of 'win tickets' style brand activations

Advice on 'win tickets' style brand activations
» Best Practice » General

'Winning moments': What to consider

Advice on 'winning moments' style brand activations.
» Best Practice » Legal & Code Issues - Prize Promotions

Brand activations for the World Cup 2018

The best and the worst brand activations for the World Cup 2018: technology, stereotyping, experiences and more.
» Best Practice » General