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Most Recent Documents

The weird and wonderful awareness days your brand could utilise

In her new blog, IPM Copy & Content Executive, Alex Lawrence, explores the weird and wonderful awareness days your brand could utilise.
» Best Practice » General

Experiential Marketing Code of Conduct (EMCC) 2019

Reflecting the core principles of the CAP Code, the EMCC sets the benchmark for excellence and best practice in every situation.
» Best Practice » General

Going cold-turkey on meat: A very vegan Christmas

In her new blog, IPM Copy & Content Executive, Alex Lawrence, explores the move towards veganism and asks: why and how is it catching on and will we ever ditch the Christmas turkey for good?
» Best Practice » General

EACA webinar: 13th December 2018

This EACA webinar on 13th December 2018 sought to provide some explanation, tips and tricks to help marketers find their way through the EU maze.
» Best Practice » General

Appropriate targeting of marketing communications

The ASA has recently ruled on a series of HFSS advertisements in different media, as well as gambling advertisements.
» Best Practice » General

IPM Legal Briefing: 18th October 2018

On Thursday 18th October we held a webinar for IPM members only, in which Ella Smillie from CAP spoke about topics of interest to promotional marketing.
» Best Practice » General

IPM Legal Briefing: 18th October 2018

On Thursday 18th October we held a webinar, in which Ella Smillie from CAP spoke about topics of interest to promotional marketing.
» Best Practice » General

Understanding Gen Z is more than Gen Zombie: How brands can engage the digital n

By simply gaining a greater understanding of this generation, and ignoring assumptions and stereotypes. Rather than seeing Gen Z as Gen Zombie – the brain-dead, screen-obsessed youth – it’s essential that brands fully understand and respect how Gen Z perceive the world if they want to engage with them.
» Best Practice » General

Influencer marketing: Why are we worried about it & where should it go next?

We conducted a survey on marketers' perceptions of influencer marketing, talked to an influencer and spoke to CAP about the regulations in place.
» Best Practice » General

What's the skinny on HFSS

Helen Hart, the IPM's Regulatory Affairs Manager explores campaigns under fire over the stricter rules on HFSS, what comes next and gives compliant advice.
» Best Practice » General