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Most Recent Documents

Amazon’s take on the future of brick-and-mortar retail with ‘Amazon Go’

Amazon explores the future of 'brick-and-mortar' retail with automated grocery store and checkout-less shopping.
» Best Practice » General

The dos and don'ts of 'win tickets' style brand activations

Advice on 'win tickets' style brand activations
» Best Practice » General

'Winning moments': What to consider

Advice on 'winning moments' style brand activations.
» Best Practice » Legal & Code Issues - Prize Promotions

Brand activations for the World Cup 2018

The best and the worst brand activations for the World Cup 2018: technology, stereotyping, experiences and more.
» Best Practice » General

GDPR Guide

This guide provides full details what GDPR is and why it is needed, as well as information on how to prepare for the upcoming changes.
» Best Practice » General

Short Terms Checklist

We’ve put together a basic list of what needs to be included in ads/posts for promotions, based on rule 8.17 of the Code.
» Best Practice » General

Experiential Marketing Code of Conduct (EMCC) 2017

Reflecting the core principles of the CAP Code, the EMCC sets the benchmark for excellence and best practice in every situation.
» Best Practice » General

IPM Coupon Clearing Code of Practice

IPM Coupon Clearing Code of Practice (updated 2016) This is an industry Code of Practice for the operating and inter-operating standards expected of UK coupon clearing agents, who are appointed by UK coupon issuers and UK coupon redeemers, typically grocery retailers.
» Best Practice » General

Coupon Guidelines

The IPM's Guide to Coupons: 2017 Up to date guidance on printed coupons best practice
» Best Practice » General

A Guide to Fixed Fee Promotions

A brief introduction to the Fixed Fee industry – which exists to offer a risk management solution to the promotions industry, safeguarding budgets.
» Best Practice » General