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Most Recent Documents

Experiential Marketing Code of Conduct (EMCC) 2019

Reflecting the core principles of the CAP Code, the EMCC sets the benchmark for excellence and best practice in every situation.
» Best Practice » General

Going cold-turkey on meat: A very vegan Christmas

In her new blog, IPM Copy & Content Executive, Alex Lawrence, explores the move towards veganism and asks: why and how is it catching on and will we ever ditch the Christmas turkey for good?
» Best Practice » General

EACA webinar: 13th December 2018

This EACA webinar on 13th December 2018 sought to provide some explanation, tips and tricks to help marketers find their way through the EU maze.
» Best Practice » General

Appropriate targeting of marketing communications

The ASA has recently ruled on a series of HFSS advertisements in different media, as well as gambling advertisements.
» Best Practice » General

IPM Legal Briefing: 18th October 2018

On Thursday 18th October we held a webinar for IPM members only, in which Ella Smillie from CAP spoke about topics of interest to promotional marketing.
» Best Practice » General

IPM Legal Briefing: 18th October 2018

On Thursday 18th October we held a webinar, in which Ella Smillie from CAP spoke about topics of interest to promotional marketing.
» Best Practice » General

Understanding Gen Z is more than Gen Zombie: How brands can engage the digital n

By simply gaining a greater understanding of this generation, and ignoring assumptions and stereotypes. Rather than seeing Gen Z as Gen Zombie – the brain-dead, screen-obsessed youth – it’s essential that brands fully understand and respect how Gen Z perceive the world if they want to engage with them.
» Best Practice » General

Influencer marketing: Why are we worried about it & where should it go next?

We conducted a survey on marketers' perceptions of influencer marketing, talked to an influencer and spoke to CAP about the regulations in place.
» Best Practice » General

What's the skinny on HFSS

Helen Hart, the IPM's Regulatory Affairs Manager explores campaigns under fire over the stricter rules on HFSS, what comes next and gives compliant advice.
» Best Practice » General

Amazon’s take on the future of brick-and-mortar retail with ‘Amazon Go’

Amazon explores the future of 'brick-and-mortar' retail with automated grocery store and checkout-less shopping.
» Best Practice » General