IPM AGENCY REFERRALS: POWERED BY INGENUITY
Welcome to the IPM Agency Referrals: Powered by Ingenuity
service. Your means to selecting the best possible agency partner for your
promotional marketing and brand activation requirements.
Who is Ingenuity?
As a new-business consultancy, we create relationships between Agencies
and Brands. For more information, see here.
What is the service?
When a brand owner has an agency requirement that can be fulfilled by
the IPM’s member base, Ingenuity will help that business find the right partner
– from shortlist to appointment – based around their specific needs.
The IPM will manage the ‘agencies looking for service/supplier agencies’ aspect
of the service. Please contact the IPM with any questions around how this will
How does it work?
There are a number of ways Ingenuity can help with a brand owner’s
agency/supplier search. You can choose to use one, some, or all of these
services below, whatever best suits your situation.
Drawing up a list of brilliant agencies
- Ingenuity will discuss your requirements, digest
your brief, or meet to discuss what you are looking for – it’s completely up to
- They will then provide you with an agreed number
of agencies that perfectly match your needs (also providing material supporting
- If at this point you’d like to contact these
agencies, they can provide contact details or even do the intros for you
Arranging a Chemistry Meeting
- Ingenuity can suggest a recommended shortlist
from the initial agency selection. They will also manage the communication with
agencies if you wish.
- They can organise the Chemistry Meetings (one
day, morning or afternoon) and even set an agenda to ensure you get the most
from the sessions.
- They are happy to host the sessions at their
central London offices and arrange them with the agencies on your behalf.
- They can also attend and moderate the sessions
and consult on the final stage selection.
Selection and pitching
- At this point you should (hopefully!) be in a
position yourself to move forward with a pitch or make an appointment!
- However, Ingenuity can continue to help with key
communications in terms of issuing pitch briefs, providing feedback to agencies
and so on.
What do you do now?
If you are a brand owner and have a potential or immediate requirement
for an agency, please submit your details via the pink button below and one of
the Ingenuity team will be in touch by phone within 48 hours to discuss the
If you are an agency looking for a service/supplier agency, please
submit your details via the green button below and one of the IPM team will be
in touch by phone within 48 hours to discuss the next steps.
You can also email AgencyReferrals@theipm.org.uk
with any questions.
Many thanks for considering this agency referral service. We look
forward to working with you soon!