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William Grant & Sons partners Rugby World Cup

Monday July 20, 2015 at 9:39am
Drinks distributor William Grant & Sons will be offering consumers the chance to win tickets to Rugby World Cup 2015 matches, after being announced as the event’s Official Spirits and Champagne Tournament Provider. The partnership will mean William Grant’s UK portfolio, including Grant’s, Piper-Heidsieck, Glenfiddich, Hendrick’s, Sailor Jerry and Zubrowka, will have exclusive pouring rights at all Rugby World Cup 2015 stadiums. During the event, William Grant’s brands will be undertaking a range of activities to engage fans and will be offering opportunities to attend matches. Gary Keogh, Marketing Director, William Grant & Sons U, says: “We are incredibly excited about our association with Rugby World Cup 2015. This Tournament is one of the world’s greatest sporting events and we’re looking forward to engaging millions of rugby fans with our portfolio of brands in and around match venues, at a bar or at home.” World Rugby Chief Executive Brett Gosper adds: “We are delighted to welcome another brand sector leader to the international family of Rugby World Cup 2015 commercial partners. The appointment of a company with strong values and globally-renowned brands as Official Spirits and Champagne Provider further underscores the prestige of our showcase event.”
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