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Chiquita Bananas partners Despicable Me 3

Wednesday May 24, 2017 at 10:33am
Chiquita Bananas have partnered with Universal and Illumination Entertainment on the latest instalment of the hugely successful Despicable Me franchise – Despicable Me 3.A wide-ranging integrated campaign has been developed by agency ATOM Marketing, with the first shopper activity hitting stores in May 2017. The campaign will run in 13 European markets along with North America and Asia. Over 800 million Chiquita bananas will feature characters from the Despicable 3 movie plus a code inviting shoppers to engage with Chiquita online.At the website, shoppers can enter a competition, play bespoke Despicable Me 3 games, download exclusive content and print off collector sheets to populate with the 30 unique sticker designs.An instant win competition offers shoppers a chance to win Chiquita/Despicable Me 3 co-branded prizes such as coolbags, car shades, picnic blankets and cinema tickets. Entrants will automatically be entered into a weekly prize draw to win an exclusive Bluetooth speaker. The campaign is extended with promotions and content on Facebook and is supported by significant online media investment.In the local markets, specific retailers are running ‘Collect & Get’ in-store promotions where shoppers receive Minion stress toys and decorative sticker packs to ‘decorate your Chiquita’. Each shopper activity is supported by extensive POS displays in the key retailers.To help ATOM create a unique range of communication materials, Universal Pictures provided a piece of bespoke key art integrating Gru and two Minions with the Chiquita brand, with Minions holding branded Chiquita bananas.The campaign runs in the following European markets: Netherlands, Belgium, Germany, Italy, Sweden, Norway, Denmark, Finland, Switzerland, Poland, Czech, Austria and Greece.A previous partnership between Chiquita and Minions 2, also created by ATOM Marketing, won two Gold Awards at the IPM Awards 2016.Chiquita Brands International Inc. is a leading international marketer and distributor of food products.ATOM Marketing is an agency which specialises in promotional marketing, creative services and retail activation campaigns for some of the UK and Europe’s biggest brands.The post Chiquita Bananas partners Despicable Me 3 appeared first on Promomarketing.]]>
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