In this regular item we catch up with one of our members...
Tom Stagg, Sales Manager of Worldwide Special Risks based in St Albans, Herts and the Lloyd’s insurance building tells us what they’ve been up to over the past few months, his thoughts on the future and challenges facing the Prize Promotion industry, and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
IPM: Hi Tom, thanks for talking to us, How are things going at Elevator at the moment? TS: It’s both a really interesting and challenging time for us. We’ve invested heavily in our staff, products and technology this year and its great fun seeing how the company is evolving and growing. Typically British, as the shadow of Brexit looms large we’re keeping calm and carrying on!
IPM:How is your business developing and evolving – any interesting plans for the rest of the year you can share with us?! TS: 2019 is an incredibly exciting year for us, we’re currently revamping our website and developing some new digital promotions with insured prize funds. We’ve got a huge summer/year of sport ahead, with the Cricket & Women’s Football World Cup already underway – and the Rugby World Cup later in the year keeping us all occupied. We’re seeing a lot of agencies and clients tailor campaigns alongside these events, which is right up our street.
IPM:What are your thoughts on the future and challenges facing the Prize Promotion industry? TS: We’ve been underwriting prize insurance for over 20 years, so we’ve grown up alongside the digital age, evolving and embracing the challenges we all face. With that in mind we’re constantly learning from agencies and clients as they mould the promotions and risks that we’ll eventually underwrite. Our new tablet game is the first in a range of customizable solutions perfect for experiential marketing events and fan parks, and by embracing technology we’re aiming to help take promotions into the field.
A lot has been said about trust and transparency in the industry, which is great, and rather than wallowing in negative press we’re using it as a Launchpad to be loud and proud about our promotions – where we can be honest and forthcoming about the campaigns, whether it be success stories or crystal clear policies.
IPM:You find yourself in a lift with a new business target, you've got 30 seconds to make an impression on behalf of Worldwide Special Risks - what would you say and do? TS: I’d probably crack an elevator joke – they work on so many levels.
IPM: Thanks so much for your time Tom – have a great day! TS: Thanks guys!
If you’d like to get in touch with Tom Stagg, drop them a note at Tom.Stagg@wwsr.co.uk