News & Press: Legal Briefing

Appropriate targeting of marketing communications

05 October 2018  
Share |

Helen Hart

The ASA has recently ruled on a series of HFSS advertisements in different media, as well as gambling advertisements.
The common theme of those adjudications was that the ads concerned had not been targeted correctly. CAP also wrote to the gambling industry in October 2017 to ask it to amend or take down “freely accessible” advertisements that were of particular appeal to children.

Download PDF Document

Contact Us

The Institute of Promotional Marketing Ltd.
70 Margaret Street
London, W1W 8SS

A company limited by guarantee. Registered in England no. 975635

©2019 The Institute of Promotional Marketing Limited