News & Press: Legal Briefing

'Winning moments': What to consider

12 July 2018   (0 Comments)
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Helen Hart, Regulatory Affair Manager, IPM



Advice on 'winning moments' style brand activations.


The ASA has ruled this week on two 'winning moments' or algorithmic promotions, which have excited some controversy in recent months across various sections of the media. The complaints were upheld in relation to both promotions. The adjudications were made under the existing rules of the CAP Code, which set out principles and the ASA then interpreted the principles, assessing each complaint on its merits.

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