News & Press: Legal Briefing

The dos and don'ts of 'win tickets' style brand activations

12 July 2018   (0 Comments)
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Helen Hart, Regulatory Affair Manager, IPM

We are well into a summer of sport with the World Cup, Wimbledon and the Athletics World Cup, among others - and we're getting into music festival season too. The IPM has seen a number of ‘win tickets’-style brand activations in the marketplace. While this can seem a great opportunity to give consumers access to these kind of events, promoters should beware. It is not necessarily a breach of the CAP Code to give away prizes without the brand owner's consent or knowledge, but unlike television, tickets or vouchers are a service and constitute a contract, and so will be treated differently in law.

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