News
Leading source of news for brand activation in the UK, providing inspiration, education, and deeper connection for professionals in marketing, advertising, and media.
Celebrating 50 Years of the Code of Sales Promotion
We celebrate the fiftieth year of the Code of Sales Promotion Practice—a document that arguably forms the DNA of the IPM—examining its central role in the promotional marketing.
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Zeal Crowned Agency of the Year: Exclusive Interview with Stewart Hilton
IPM sits down with Stewart Hilton, co-founder of Zeal, to discuss the inner workings of a world-leading marketing agency.
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What Brits Want from Loyalty: Key Insights from Mando-Connect
Discover the latest insights on what drives loyalty among British consumers with the “What the British Want from Loyalty Programmes” whitepaper.
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N2O Sets Sail With P&O Cruises
Discover the latest experiential marketing campaign by P&O Cruises and N2O.
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RPM and Guinness Partner for St. Patricks Day 2024
Guinness and RPM champion St. Patrick’s Day 2024 with a weekend full of celebration across the UK.
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Experience is King: David Ogiste on Experiential Marketing
David Ogiste, founder of Nobody’s Café, discusses the future of experiential marketing, emphasising the power of connections, inclusivity, and technology.
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Sweaty Betty Ditches Toxic Fitness Narratives
Sweaty Betty calls time on toxic exercise narratives with new brand outlook that re-examines female empowerment.
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Generation Alpha: Tomorrow’s Rising Stars
Key insights on Generation Alpha, the most technologically advanced generation yet, as discussed by industry experts Alexandra Haider and Liam Bircham.
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B Corp Certification and Responsible Travel with Justine Clement
The road to B Corp certification with Justine Clement, CEO of The Happy Prize Company.
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Driving Change: Charlotte Tilbury Formula 1 Collaboration
Discover how Charlotte Tilbury Beauty is making history by partnering with Formula 1 Academy, empowering female drivers and promoting inclusivity in motorsport.
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Behind the Scenes of Smirnoff With Stephanie Jacoby
IPM catches up with Stephanie Jacoby, Global VP, Smirnoff, to discuss the ‘We Do We’ campaign, celebrating diversity and collective strength.
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Metaverse Fitness Inside The World’s Smallest Gym
‘The World’s Smallest Gym’ by Meta Quest and Puma sparks a fitness revolution in a 2×2 metre box. Exercise in the metaverse and discover the future of fitness.
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IPM Announces Promotion of The Month: January
Discover January’s Promotion of the Month featuring the Horlicks Happy Place campaign by Cat Among The Pigeons.
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AI, TikTok, and the Race for Search Engine Supremacy
2024 marks a turning point in digital search engines, with Google facing competition from TikTok, Instagram, and AI.
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IPM Members Win on European Stage: IMPACT Awards 2024
IPM Members ZEAL and Umbrella shine at the IMPACT Awards by the European Association of Communications Agencies (EACA) for outstanding achievements in Europe’s marketing industry.
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Inside Netflix House: From DVD Rentals to Experiential Retail
Discover the future of experiential marketing in Netflix House 2025, guided by consumer culture expert Avi Shankar and Netflix Vice President of Consumer Products, Josh Simon.
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Promoting Health and Wellness Trends 2024
ZOE is revolutionising wellness with technology and gamification. IPM dives into health and wellness trends 2024.
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ASA Strategy 2024-2028: AI Regulation and Environmental Impact
Uncover the ASA’s Promotional Marketing Strategy for 2024-2028, focusing on AI regulation, environmental advertising, and online oversight in UK advertising.
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Unwrapping the Best Christmas Activations of 2023
IPM reflects on the Best Christmas Activations of 2023. Discover how Valentino and Harrods turned shopping into a luxurious pink wonderland and the story behind Asda’s Bublé-powered karaoke tree. This year’s celebrations have truly redefined promotional marketing.
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Catherine Shuttleworth on Festive Promotions and Trends for 2024
In conversation with Catherine Shuttleworth: Exploring the role of promotional marketing this festive season and predicting the big trends for 2024.
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CMA Dissects Grocery Sector: Inflation, Baby Formula and Loyalty Schemes
The Competition and Markets Authority (CMA) has unveiled its comprehensive autumn update on the grocery sector. Dive into an in-depth analysis of the UK grocery market, uncovering critical insights into rising inflation rates, consumer behaviour, and supermarket loyalty schemes.
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Heartfelt Condolences on the Passing of Bob Suppiah
It is with deep sorrow that we extend our heartfelt condolences on the passing of our esteemed ex-board member, Mr. Bob Suppiah. His departure has left a void that words cannot adequately express, and our thoughts and prayers are with his family during this difficult time.
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The Role of Promotional Marketing in Sustainability and Climate Action
With COP28 UAE, and the Advertising Standards Authority’s Five-year strategy placing a spotlight on ‘Plant’, we stand at a critical juncture in time for sustainability awareness and action.
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Elevating Your Brand with the Power of Promotions in the Marketing Mix
With the festive period underway and key sales periods such as Black Friday and Cyber Monday. The IPM takes a look at the important role of promotions within the marketing mix.
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IPM Awards 2023 Congratulations To Our Winners
As we celebrate the return of the IPM Awards, it is an honour to highlight the campaigns that have defined 2022/2023.
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UK’s Advertising Ban on Less Healthy Food & Drink (LHFD) Products: What You Need to Know
Regulatory authority Andrew Taylor sits down with the IPM to unpack the intricacies of the upcoming Less Healthy Food and Drink advertising ban.
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IPM Awards 2023, Tickets Now Sold Out
We are thrilled to announce that tickets for the highly anticipated IPM Awards 2023 have officially sold out!
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Promotional Marketing in Sports Partnerships and Sponsorship Activations
Industry expert James Williams sits down with the IPM to discuss the role of promotional marketing in sports partnerships and activations
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HFSS Offer Restrictions Delayed Until 2025
In a recent announcement, the UK government has decided to postpone the implementation of restrictions on promotions related to higher fat, sugar, and salt (HFSS) products.
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Navigating the Clubcard Pricing Conundrum: How Tesco’s Recent Issues Impact Consumers
Turing our attention to Tesco, which has recently been embroiled in a storm of confusion and dissatisfaction surrounding its Clubcard pricing.
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How has promotional marketing changed over the past 50 years
Promotional marketing has undergone significant changes over the last 50 years due to advances in technology.
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How is influencer marketing changing the face of promotional marketing?
Influencer marketing is a type of promotional marketing that involves partnering with individuals.
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How will AI affect promotional marketing?
AI is already having a significant impact on promotional marketing, and this trend is only going to continue in the future.
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Promotional Marketing
Promotional marketing is a marketing strategy that aims to increase brand awareness and sales by offering incentives or rewards to customers or potential customers.
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