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News from The IPM

Below are a list of IPM news stories - with the most recent ones towards the top of the list. Click the Read More link for further reading.

Lucozade and TBK Group sparkle at the IPM Awards 2018 Gala Dinner
Friday June 15, 2018
Lucozade and TBK Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the biggest networking event of the promotional marketing industry year.This year’s winners, which were announced at the IPM’s black-tie Awards Gala on Thursday 14th June at the London Hilton Park Lane, showcased and celebrated the very best in creativity and e.... Read More..
IPM announces shortlist for the 2018 IPM Awards
Friday April 20, 2018
The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition programme.Richard Pink, Head of Awards at the IPM, says: “We’re delighted to reveal The IPM Awards 2018 entries which have been selected by our first stage judging panels as being worthy of consideration for a Bronze, Silver or Gold trophy, or for one of our.... Read More..
Wednesday March 28, 2018
The Institute of Promotional Marketing (IPM) has todayannounced the appointment of Paul Cope to join the IPM’s Executive team to leadthe organisation forward. Paul Cope joins with a heavyweight marketing careerunder his belt, having worked client and agency side with a wealth ofpromotional and integrated experience to add to the IPM’s talent base.Paul’s appointment as Managing Director is announced ascurrent IPM lead, Carey Trev.... Read More..
Thursday March 22, 2018
On Wednesday 21st March, TheDrum held a heated debate as part of Advertising Week Europe, on the question:should UK political ads be better regulated? The panel explored arguments bothfor and against the notion of improved regulation.The IPM held a debate on the samequestion in 2016 in The House of Lords following the UK’s referendum on exitingthe EU, featured speakers Lord Black, Lord Saatchi and other notables from theindustry. IPM Board .... Read More..
IPM members asked to respond to ‘timeTo’ survey
Thursday March 22, 2018
timeTo, analliance between the Advertising Association (AA), marketing industry charityNABS and networking group Women in Advertising and Communications, London(WACL), has been launched to investigate issues of sexual harassment in theadvertising and marketing industry and come up withtimeto positive steps to stamp itout.timeTo officially launched on March 12th 2018. Client body,the Incorporated Society of British Advertisers (ISBA), and ad indus.... Read More..
Wednesday March 21, 2018
In the UK, political Advertising is governed by no one - The Drum's opening words for a debate  taking place today for a subject that was kicked off again after the Brexit vote and the recent Election. The IPM held a dinner at the House of Lords in 2017 to debate this very topic and IPM's Board Director and previous Chair, Graham Temple has pursued this subject area, engaging industry influencers to keep exploring the debate. .... Read More..
Now hiring: Membership Manager to join the IPM Team
Wednesday March 21, 2018
Searching for a marketing career that has a unique industry perspective? We are always on the look out for bright talented marketers with a passion for marketing, promotions and the industry in general.Do you love driving engagement? Have a knack for understanding the needs of others and bringing the right solutions together? You might be our next Membership Manager. The IPM team is expanding and we're looking for the next addition to our Me.... Read More..
ASA announcement on research into consumer understanding of reference pricing in advertising
Wednesday March 14, 2018
The ASA recently completed research into consumer understanding of reference pricing (e.g. ‘strikethrough’ prices, ‘was-now’ prices and RRP’s).  This showed that consumers have limited understanding of pricing practices in general, and reference pricing in particular, and have an expectation that reference prices are regulated and can therefore be trusted.  The research also supported the ASA&rsqu.... Read More..
Wednesday March 7, 2018
The annual call for IPM Awards, which was extended last week due to poor weather, ends today. Richard Pink, Head of Awards, urges entrants not to leave it until the last minute and seek support with submissions today. Pink commented 'If you've hit that deadline fever point today - call us as we are here to help!' Entrants are encouraged to get any entries due to be submitted today started as soon as possible via the IPM Awards platform,.... Read More..
Saturday February 24, 2018
Marketers are reminded that the IPM Awards 2018 close on February 28th 2018.Representing the best of the best in the marketing world, 2018 has seen the IPM add several refreshed and new categories to reflect shopper marketing disciplines and a wide range of experiential, partnership and innovative categories.With a detailed Awards Handbook, brands and agencies are encouraged to start their entries as soon as possible on the IPM's new Awards platf.... Read More..
2018 IPM Board Election Results Announced
Thursday December 21, 2017
Following recent Member driven Board elections, the IPM is pleased toannounce the results.Kim Robinson, European Marketing Services Manager at Kraft Heinz iselected, having previously served on the IPM Board. She is joined by MikeDando, EMEA Advertising and Promotions Manager at Epson Europe and Andrew Rae Headof Promotions at specialist agency, Black Tomato. John Sylvester, IPM Chairman, comments “I am delighted to welcome Kim,Mike and And.... Read More..
IPM 30 Under 30 2018: The Final Number Revealed
Sunday November 26, 2017
With outstanding entries from IPM Members, we are delighted to announce the 30 Under 30 entrants who are joining the IPM's Programme in 2018. Sponsored by Sodexo, the IPM champion the professional development programme for the up and coming in the industry, only open to IPM Members. Candidates were asked for clear reasons to state why their inclusion on the programme would make a difference to their professional and personal development, tog.... Read More..
Seven British agencies win at the IMC European Awards 2017
Thursday November 23, 2017
2 gold, 3 silver and 10 bronze trophies were awardedto seven British agencies. The winning agencies wereselected after two rounds of judging in a European competition of the bestintegrated marketing campaigns selected at national level across Europe. Gold awards were given to TracyLocke for the campaign Dolce by Ferrero Rocher (Event Marketing)and Toucan for the campaign Peperami StuntAnimal in the Angry Birds Movie (Sponsorship/Joint Effort.... Read More..
IPM seeks new addition to team
Sunday November 19, 2017
The IPM is on the hunt for a new addition to the team to support it's Members.As part of the IPM's growth strategy, the Executive team is looking for a Membership Manager to join the team. An exciting  role working with the best brands, agencies and service agencies across the UK, applicants are being invited to apply for the role. Applications will be open until mid-December 2017.With the chance to help expand the strategic reach of the IPM.... Read More..
Thursday November 9, 2017
The sharp decline in business confidence in the European advertising and marketing sector during the first half of 2017 appears to have halted as business confidence grew slightly in the third quarter of the year, according to the latest European Advertising Business Climate Index, issued by the European Association of Communications Agencies (EACA).In their latest report, EACA shows that business confidence in the ad industry increased from +2 i.... Read More..
IPM Measurement Framework Launched
Wednesday October 11, 2017
IPM MEASUREMENT FRAMEWORK The IPM are excited to announce the next stage in theirquest to drive an industry-agreed effectiveness model.  Over the past year they have been focused ona work-stream to measure experiential as currently there is no standard,industry-agreed approach to experiential evaluation and therefore noconsistent and credible yardstick for comparisons. The research modelis in a 12-month test & learn phase and t.... Read More..
Friday October 6, 2017
Graham Temple, past Chairman of the IPM provides his point of view on why we have to trust what we're told in any type of campaign message - be it brand or politics.Whenever you come across an advert in the newspaper or the bus on the way to work for a new breakfast cereal, mobile phone or even a bed bought on finance, you can usually be assured that what you are reading in that advert is the truth.In fact, anything termed as “general adver.... Read More..
IPM COGS Awards 2017: Text100 wins Grand Prix for Pizza Hut playable DJ pizza box
Tuesday September 19, 2017
Integrated marketing communications agency Text100 triumphed at the IPM COGS 2017 awards ceremony today, taking the Grand Prixand also a Gold in the Innovation category for creating the world’s first pizzabox which is also a playable DJ turntable.Working withinteractive print specialists Novalia, Text 100 created the innovativepromotional packaging and related campaign on behalf of client Pizza Hut. Thebox features conductive ink which.... Read More..
EACA July Update
Monday July 24, 2017
The European Association of Communications Agencies (EACA) represents agency interests on a daily basis in discussions with the industry (brands, media, ad tech). As the largest Member of the IMCC, the IPM regularly represents your views in Europe through this forum.EACA also influence all relevant regulation at the EU level so that agencies’ right to conduct business freely and responsibly is ensured.Challenges for the ad industry are imme.... Read More..
New rules banning ads for high fat, salt and sugar products in all children’s media come into effect
Thursday June 29, 2017
Tough new rules banning ads for food and drinks high in fat, salt or sugar (HFSS) in children’s non-broadcast media come into effect on Saturday 1 July. The rules apply to media targeted at under-16s and will mean a major reduction in the number of ads children see for HFSS products.Following a full public consultation last year by the Committee of Advertising Practice (CAP), and reflecting restrictions already in place on TV, the new rules.... Read More..
IPM COGS Awards: Sponsorship opportunities now available
Thursday June 22, 2017
The Instituteof Promotional Marketing (IPM) launched The COGS Awards seven years ago as arecognition programme for service partners to run alongside the IPM Awards,which are for the creative element of promotional campaigns. Bringingtogether the best of the marketing services industry, significant sponsoropportunities exist with the Awards to connect with a wide range of service,staffing, print, risk, incentive and reward companies. If .... Read More..
IPM Awards 2017: Winners Announced
Tuesday June 6, 2017
LSI Netherlands BV, owner of the Peperami brand, TLC Marketing andSense were crowned the big winners at The IPM Awards 2017, taking home thetrophies for Brand Owner of the Year, Agency of the Year and the coveted GrandPrix Award respectively.This year’s winners which were announced at the IPM’sblack-tie Awards Gala on Wednesday 7th June at the London Hilton Park Lane,showcased and celebrated the very best in creativity and effectivene.... Read More..
Thursday May 4, 2017
Noticeregarding “Sport Five” Patent: EP 0,929,874 (GB) Expired January 2017We are puttingthe IPM Membership on notice regarding attempted retrospective claims againstthe above noted Patent, often referred to as the ‘Sport Five’ or the ‘874’Patent.We would like our Members to note that the GB Patent has now expired. We are awarethat correspondence has been issued recently to several brands relating to thisP.... Read More..
Wednesday April 19, 2017
With a report that indicates growth in both promotions (+1.2%) and increases in direct spending, predictions for 2017/2018 look positive for the industry.Key points: Run of marketing budget growth extended to four-and-a-half years Internet and main media advertising record strongest increases in budgets Company financial prospects strengthen... ...underpinning positive projections for growth in 2017/18 UK economic resilience leads B.... Read More..
General Election: June 2017
Tuesday April 18, 2017
With today's announcement still sinking in that the UK now faces a General Election on 8th June, the IPM considers the views from today.Uncertainty has been ruling conversations over the past few hours with speculation on what position this Election may create for the UK. Over the past few months, the IPM has been working with its Members to understand the impact of changes since Brexit; about the passion and commitment to drive our skills, talen.... Read More..
Compliant Promotions
Wednesday April 5, 2017
Compliant promotions are the watch word for the IPM. As part of the CAP Committee, we uphold the self-regulatory framework that looks after broadcast and non-broadcast communications.It is essential that brands and agencies think 'consumer first' and use clear, concise language to explain what entering will mean, what prizes are available and how many are to be won. Here, we recap on just some of the significant conditions that complian.... Read More..
Government UK Digital Strategy
Thursday March 2, 2017
The Government's Digital Strategy Whitepaper was issued on March 1st, detailing the actions planned. The Digital Strategy applies the framework of the Industrial Strategy to the digital economy with the aim of creating a world-leading digital economy. It is a seven-pillar strategy focusing on key areas such as connectivity, skills and the data economy. Government commits to implementing the General Data Protection Regulation by May 2018. A new.... Read More..
Saturday February 18, 2017
Following news that an investigation revealed that Tesco had overcharged customers for promotions, it has been reported to the IPM that no further formal action is likely to be taken and that Tesco are addressing the situation with apologies issued to their customers. With expectations for all promoted materials and price promotions to be accurate and up to date in stores, the IPM urges all retailers to ensure compliance is of the highe.... Read More..
Industry best practice principles on data and privacy for advertising and marketing communications
Friday February 17, 2017
At the IPM we have long emphasised the importance of following best practice principles on data protection. It’s a crucial part of building trust with customers. We recommend all members read and follow the guidance recently issued by the AA, which reflects our own position on this important matter. If you have any question about how the EU General Data Protection Regulation (GDPR) will affect your data collection practices contact us at le.... Read More..
Report on the Economic Contribution of Advertising in Europe
Monday January 16, 2017
As members of the IMCC we are pleased to inform you that a report has been issued today on The economic contribution of advertising in Europe.  The study is conducted by Deloitte, commissioned by the World Federation of Advertisers and partly funded by a broad advertising industry coalition, including EACA.  New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innova.... Read More..
IPM Cracks Down on Coupon Fraud
Friday January 13, 2017
The IPM’s Coupon Council, formed over 20 years ago, andremains central informing to the industry on best practices for coupon and voucherdistribution and redemption.  With alandmark case in December 2016, the UK saw its first successful prosecution forsignificant coupon fraud concerning ‘print at home’ style coupons.  The party was found guilty under the FraudAct, Section 1, Section 7(1) along with charges of acquiring.... Read More..
IPM Announces New Chairman and Board Directors for 2017
Sunday January 1, 2017
Followinga successful two-year tenure as Chairman of the IPM, Graham Temple hasannounced his successor for 2017. JohnSylvester, currently Vice Chairman of the IPM and Chairman of Sodexo Benefits& Reward Services UK, takes up the role of IPM Chairman from January 1st2017.John Sylvester comments “I am delighted to follow Graham into this role andwould like to thank him for the remarkable commitment and energy that he has sogenerously give.... Read More..
Wednesday December 7, 2016
A positive change: New rules ban the advertising of high fat, salt andsugar food and soft drink products in children’s mediaTheIPM has a privileged position in the self-regulation of our industry with aseat on the CAP Committee. Our Legal Advisory Service for our Members helps youlook at every aspect of your campaigns and promotions from a position ofintricate knowledge of the CAP Code and UK Law.Aspart of our role at CAP, we involved many .... Read More..
IPM Dinner at the House of Lords – ‘Should Political Advertising be Regulated?’ 17th November 2016
Friday November 18, 2016
Hosted by GrahamTemple, Chairman of the IPM and Lord Black of Brentwood with guest speakers GuyParker ASA, Lord Saatchi and Oliver Dowden CBE MP.Background GrahamTemple, Chairman of the IPM together with the IPM’s President Lord Black ofBrentwood hosted a dinner at The House of Lords, attended byrepresentatives of its membership and associated industry bodies includingCAP/BCAP, The ASA and The AA to discuss the emotive topic of whether.... Read More..
IPM Legal Advisory Service - Important Announcement
Thursday September 8, 2016
It is with mixed emotions that I announce that HinaParmar, Head of our Legal Advisory Service will shortly be leaving theIPM. Hina joined the IPM almost 3 years ago from thelegal department of Selfridges and made an immediate impact, working closelywith CAP, The Advertising Association, IPM lawyers Lewis Silkin and of coursemany of our Members for whom compliance with the self-regulatory code is sovital. During Hina’s ti.... Read More..
Obesity Strategy Update
Thursday August 18, 2016
The publication of the Government’s long awaited Childhood Obesity Strategy today has been met with mixed views from campaigners, health experts and the public. The strategy has been criticised for being ‘light touch’ and not going far enough in tackling the childhood obesity crisis. The measures highlighted in the strategy including  a soft drinks levy  an introduction of a sugar reduction programme to remove sugar fr.... Read More..
Brexit: IPM view
Friday June 24, 2016
Brexit: View from the IPM At the IPM, wehave been gathering views and opinions on the EU Referendum decision which wasannounced this morning. As a key part of the self-regulatory process, the IPMwill be here to advise you on what this means for you and your businesses. Wedo not foresee any immediate harm to the advertising regulatory systems asadvertising codes are based on a well-established system that we impose onourselves, continuing our.... Read More..
Membership team grows at IPM
Wednesday May 18, 2016
We are delighted to announce that Richard Woods has joined the IPM has Head of Memberships. Richard has joined from children's charity, Rainbow Trust where he was Commercial Partnerships Manager. With a long track record of relationship building, we're delighted to welcome Richard on board to help look after our lovely Members! Read More..
What are the implications of UK exit from the EU?
Wednesday May 18, 2016
The IPM has been in many conversations regarding the implications of an EU exit. As Members of CAP, the IPM is looking to advise its members of the Code implications should an exit happen.In the rounds of discussions about 'Brexit' or 'Bremain', it's important to understand what, if anything, might change for marketers. Below, we set out some key 'need to knows' and you can come and talk to us at any time about the potential implications for you,.... Read More..
CAP Code: Public Consultation Launched
Thursday May 12, 2016
CAP have today published a public consultation to make key changes to the CAP Code following investigation into childhood obesity and societal issues. The IPM, as part of the CAP Committee, has been working closely on these proposals with CAP.Here, we explain more about what is happening and why these changes are important to our Members.  Available evidence shows that advertising has a modest effect on children’s food preferences.... Read More..
CAP Policy Updates
Tuesday May 10, 2016
CAP Policy UpdateMay 2016 Advertising foodto children The Executive began pre-consultation work in November, engaging with arange of stakeholders in England and the devolved nations.  It has now finished this pre-consultationwork and is preparing to publish the full CAP consultation on whether tointroduce further restrictions on HFSS advertising to children in May.  Sales promotions  CAP has recently taken the decisi.... Read More..
Code Based Promotions
Friday April 1, 2016
Back in May 2015, we released a statement that the IPM wishes to put our Members on notice regarding the recent press releases concerning the Sport Five Patent (EP 0,929,874) relating to (UK) code based promotions. We had looked into this on behalf of our Members and taken appropriate external advice with a positive outcome. We are now aware of a number of 'letters before action' released to many of our members and we wou.... Read More..
Sugar Tax: update
Friday April 1, 2016
Whilst the decision to place a tax on manufacturers thathelps fund primary school health and fitness initiatives can only be seen as asensible move, the educational piece that could and should have been added tothis remit is missing. With news this morning that we have more obese adults in the world than are underweight, the Government here will be under even more pressure to create a fast-acting tipping point.Our industry has been gearing up and.... Read More..
Grocery Retail Offers: Under Scrutiny
Thursday February 11, 2016
 Today, in response to a Which 'Super Complaint', some grocery retailers are under investigation for 'misleading'  and unlawful pricing and promotional practices. The Competition & Markets Authority are investigating and plan to take action against some of the UK's largest grocery chains to address practices that are deemed unlawful. Retailers include Waitrose, Asda, Tesco and Sainsbury's.Carey Trevill comments “The IPM s.... Read More..
Friday January 22, 2016
IPM Press Release: May 2015, updated January 2016The IPM wishes to put our Members on notice regarding the recent press releases concerning the Sport Five Patent (EP 0,929,874) relating to (UK) code based promotions. Sport Five are also referred to Lagardere Sports Germany GmbH.We have looked into this on behalf of our Members and taken appropriate external advice from a Patent Attorney.Should you have any concerns or have received comm.... Read More..
The IPM announces new appointments to its Board of Directors
Monday January 18, 2016
The IPM announces three new appointments to its Board of Directors, following thelatest round of member-driven elections. Lucy Brackett,Marketing Services Manager at Epson UK; Robert White, Co-founder and StrategicPlanning Director at ZEAL; and Sarah Burns, Director and Co-founder at Spark& Fuse, will all take up positions on the IPM Board from the brand owner,agency, and service provider sectors, respectively, with immediate effect. FionaBea.... Read More..
IPM Chairman's Dinner - House of Lords
Friday January 15, 2016
Introduced by IPM President Lord Guy Black and hosted by Chairman Graham Temple, the IPM held its annual Chairman’s Dinner at the House of Lords on Wednesday 13th January. The topic of debate was the incoming General Data Protection Legislation (GDPR) and its potential impact on the creative industries, promotional marketing in particular.  In a lively session, guests were treated over dinner to speeches from Lord Black; Graham Temple;.... Read More..
The IPM Celebrates UK Success at the IMC European Awards 2015
Thursday December 10, 2015
UK dominates with 26% of thetotal winners London, 10th December, 2015:  The Institute of Promotional Marketing(IPM) has celebrated UK success at the Integrated Marketing Communications (IMC)European Awards 2015, with UK agencies responsible for over a quarter (26%) of thetotal winners. The winners were announced at a drinks reception held last nightat which six UK agencies were awarded gold (two), silver (10) and bronze(three).... Read More..
IPM upholds right to self-regulate
Monday November 30, 2015
As part of the CAP committee, the IPM has been workingbehind the scenes with a number of industry bodies as well as consulting acrossthe industry in response to the obesity challenge set out by Government. The IPMwill be seeking responses from its membership as a result, which spans brandowners, agencies and service agencies involved in promotional activation acrossa broad range of sectors.With brand owners and their associated agencies, there si.... Read More..
UK leads European IMC Awards pack
Monday October 26, 2015
The UnitedKingdom has the most shortlisted entries inthis year’s IMC European Awards for Integrated Marketing Communications, with16 campaigns getting through to the finals.Next in line was Ireland(15) followed by Belgium(12), Italy (10), Spain (3), CzechRepublic (3), Germany(1) and the Netherlands(1).The IMC European Awards are open to any campaign which hasfirst won a Gold or equivalent in its national awards programme. In the UK, the IPM.... Read More..