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News from The IPM

Below are a list of IPM news stories - with the most recent ones towards the top of the list. Click the Read More link for further reading.

Government UK Digital Strategy
Thursday March 2, 2017
The Government's Digital Strategy Whitepaper was issued on March 1st, detailing the actions planned. The Digital Strategy applies the framework of the Industrial Strategy to the digital economy with the aim of creating a world-leading digital economy. It is a seven-pillar strategy focusing on key areas such as connectivity, skills and the data economy. Government commits to implementing the General Data Protection Regulation by May 2018. A new.... Read More..
Saturday February 18, 2017
Following news that an investigation revealed that Tesco had overcharged customers for promotions, it has been reported to the IPM that no further formal action is likely to be taken and that Tesco are addressing the situation with apologies issued to their customers. With expectations for all promoted materials and price promotions to be accurate and up to date in stores, the IPM urges all retailers to ensure compliance is of the highe.... Read More..
Industry best practice principles on data and privacy for advertising and marketing communications
Friday February 17, 2017
At the IPM we have long emphasised the importance of following best practice principles on data protection. It’s a crucial part of building trust with customers. We recommend all members read and follow the guidance recently issued by the AA, which reflects our own position on this important matter. If you have any question about how the EU General Data Protection Regulation (GDPR) will affect your data collection practices contact us at le.... Read More..
Report on the Economic Contribution of Advertising in Europe
Monday January 16, 2017
As members of the IMCC we are pleased to inform you that a report has been issued today on The economic contribution of advertising in Europe.  The study is conducted by Deloitte, commissioned by the World Federation of Advertisers and partly funded by a broad advertising industry coalition, including EACA.  New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innova.... Read More..
IPM Cracks Down on Coupon Fraud
Friday January 13, 2017
The IPM’s Coupon Council, formed over 20 years ago, andremains central informing to the industry on best practices for coupon and voucherdistribution and redemption.  With alandmark case in December 2016, the UK saw its first successful prosecution forsignificant coupon fraud concerning ‘print at home’ style coupons.  The party was found guilty under the FraudAct, Section 1, Section 7(1) along with charges of acquiring.... Read More..
IPM Announces New Chairman and Board Directors for 2017
Sunday January 1, 2017
Followinga successful two-year tenure as Chairman of the IPM, Graham Temple hasannounced his successor for 2017. JohnSylvester, currently Vice Chairman of the IPM and Chairman of Sodexo Benefits& Reward Services UK, takes up the role of IPM Chairman from January 1st2017.John Sylvester comments “I am delighted to follow Graham into this role andwould like to thank him for the remarkable commitment and energy that he has sogenerously give.... Read More..
Wednesday December 7, 2016
A positive change: New rules ban the advertising of high fat, salt andsugar food and soft drink products in children’s mediaTheIPM has a privileged position in the self-regulation of our industry with aseat on the CAP Committee. Our Legal Advisory Service for our Members helps youlook at every aspect of your campaigns and promotions from a position ofintricate knowledge of the CAP Code and UK Law.Aspart of our role at CAP, we involved many .... Read More..
IPM Dinner at the House of Lords – ‘Should Political Advertising be Regulated?’ 17th November 2016
Friday November 18, 2016
Hosted by GrahamTemple, Chairman of the IPM and Lord Black of Brentwood with guest speakers GuyParker ASA, Lord Saatchi and Oliver Dowden CBE MP.Background GrahamTemple, Chairman of the IPM together with the IPM’s President Lord Black ofBrentwood hosted a dinner at The House of Lords, attended byrepresentatives of its membership and associated industry bodies includingCAP/BCAP, The ASA and The AA to discuss the emotive topic of whether.... Read More..
IPM Legal Advisory Service - Important Announcement
Thursday September 8, 2016
It is with mixed emotions that I announce that HinaParmar, Head of our Legal Advisory Service will shortly be leaving theIPM. Hina joined the IPM almost 3 years ago from thelegal department of Selfridges and made an immediate impact, working closelywith CAP, The Advertising Association, IPM lawyers Lewis Silkin and of coursemany of our Members for whom compliance with the self-regulatory code is sovital. During Hina’s ti.... Read More..
Obesity Strategy Update
Thursday August 18, 2016
The publication of the Government’s long awaited Childhood Obesity Strategy today has been met with mixed views from campaigners, health experts and the public. The strategy has been criticised for being ‘light touch’ and not going far enough in tackling the childhood obesity crisis. The measures highlighted in the strategy including  a soft drinks levy  an introduction of a sugar reduction programme to remove sugar fr.... Read More..
Brexit: IPM view
Friday June 24, 2016
Brexit: View from the IPM At the IPM, wehave been gathering views and opinions on the EU Referendum decision which wasannounced this morning. As a key part of the self-regulatory process, the IPMwill be here to advise you on what this means for you and your businesses. Wedo not foresee any immediate harm to the advertising regulatory systems asadvertising codes are based on a well-established system that we impose onourselves, continuing our.... Read More..
Membership team grows at IPM
Wednesday May 18, 2016
We are delighted to announce that Richard Woods has joined the IPM has Head of Memberships. Richard has joined from children's charity, Rainbow Trust where he was Commercial Partnerships Manager. With a long track record of relationship building, we're delighted to welcome Richard on board to help look after our lovely Members! Read More..
What are the implications of UK exit from the EU?
Wednesday May 18, 2016
The IPM has been in many conversations regarding the implications of an EU exit. As Members of CAP, the IPM is looking to advise its members of the Code implications should an exit happen.In the rounds of discussions about 'Brexit' or 'Bremain', it's important to understand what, if anything, might change for marketers. Below, we set out some key 'need to knows' and you can come and talk to us at any time about the potential implications for you,.... Read More..
CAP Code: Public Consultation Launched
Thursday May 12, 2016
CAP have today published a public consultation to make key changes to the CAP Code following investigation into childhood obesity and societal issues. The IPM, as part of the CAP Committee, has been working closely on these proposals with CAP.Here, we explain more about what is happening and why these changes are important to our Members.  Available evidence shows that advertising has a modest effect on children’s food preferences.... Read More..
CAP Policy Updates
Tuesday May 10, 2016
CAP Policy UpdateMay 2016 Advertising foodto children The Executive began pre-consultation work in November, engaging with arange of stakeholders in England and the devolved nations.  It has now finished this pre-consultationwork and is preparing to publish the full CAP consultation on whether tointroduce further restrictions on HFSS advertising to children in May.  Sales promotions  CAP has recently taken the decisi.... Read More..
Code Based Promotions
Friday April 1, 2016
Back in May 2015, we released a statement that the IPM wishes to put our Members on notice regarding the recent press releases concerning the Sport Five Patent (EP 0,929,874) relating to (UK) code based promotions. We had looked into this on behalf of our Members and taken appropriate external advice with a positive outcome. We are now aware of a number of 'letters before action' released to many of our members and we wou.... Read More..
Sugar Tax: update
Friday April 1, 2016
Whilst the decision to place a tax on manufacturers thathelps fund primary school health and fitness initiatives can only be seen as asensible move, the educational piece that could and should have been added tothis remit is missing. With news this morning that we have more obese adults in the world than are underweight, the Government here will be under even more pressure to create a fast-acting tipping point.Our industry has been gearing up and.... Read More..
Grocery Retail Offers: Under Scrutiny
Thursday February 11, 2016
 Today, in response to a Which 'Super Complaint', some grocery retailers are under investigation for 'misleading'  and unlawful pricing and promotional practices. The Competition & Markets Authority are investigating and plan to take action against some of the UK's largest grocery chains to address practices that are deemed unlawful. Retailers include Waitrose, Asda, Tesco and Sainsbury's.Carey Trevill comments “The IPM s.... Read More..
Friday January 22, 2016
IPM Press Release: May 2015, updated January 2016The IPM wishes to put our Members on notice regarding the recent press releases concerning the Sport Five Patent (EP 0,929,874) relating to (UK) code based promotions. Sport Five are also referred to Lagardere Sports Germany GmbH.We have looked into this on behalf of our Members and taken appropriate external advice from a Patent Attorney.Should you have any concerns or have received comm.... Read More..
The IPM announces new appointments to its Board of Directors
Monday January 18, 2016
The IPM announces three new appointments to its Board of Directors, following thelatest round of member-driven elections. Lucy Brackett,Marketing Services Manager at Epson UK; Robert White, Co-founder and StrategicPlanning Director at ZEAL; and Sarah Burns, Director and Co-founder at Spark& Fuse, will all take up positions on the IPM Board from the brand owner,agency, and service provider sectors, respectively, with immediate effect. FionaBea.... Read More..
IPM Chairman's Dinner - House of Lords
Friday January 15, 2016
Introduced by IPM President Lord Guy Black and hosted by Chairman Graham Temple, the IPM held its annual Chairman’s Dinner at the House of Lords on Wednesday 13th January. The topic of debate was the incoming General Data Protection Legislation (GDPR) and its potential impact on the creative industries, promotional marketing in particular.  In a lively session, guests were treated over dinner to speeches from Lord Black; Graham Temple;.... Read More..
The IPM Celebrates UK Success at the IMC European Awards 2015
Thursday December 10, 2015
UK dominates with 26% of thetotal winners London, 10th December, 2015:  The Institute of Promotional Marketing(IPM) has celebrated UK success at the Integrated Marketing Communications (IMC)European Awards 2015, with UK agencies responsible for over a quarter (26%) of thetotal winners. The winners were announced at a drinks reception held last nightat which six UK agencies were awarded gold (two), silver (10) and bronze(three).... Read More..
IPM upholds right to self-regulate
Monday November 30, 2015
As part of the CAP committee, the IPM has been workingbehind the scenes with a number of industry bodies as well as consulting acrossthe industry in response to the obesity challenge set out by Government. The IPMwill be seeking responses from its membership as a result, which spans brandowners, agencies and service agencies involved in promotional activation acrossa broad range of sectors.With brand owners and their associated agencies, there si.... Read More..
UK leads European IMC Awards pack
Monday October 26, 2015
The UnitedKingdom has the most shortlisted entries inthis year’s IMC European Awards for Integrated Marketing Communications, with16 campaigns getting through to the finals.Next in line was Ireland(15) followed by Belgium(12), Italy (10), Spain (3), CzechRepublic (3), Germany(1) and the Netherlands(1).The IMC European Awards are open to any campaign which hasfirst won a Gold or equivalent in its national awards programme. In the UK, the IPM.... Read More..
New Chair of SPDRP Appointed
Friday September 11, 2015
The IPM is proud toannounce that Catherine Shuttleworth, CEO and founder of Savvy Marketingand an active and long standing member of the IPM will take up the mantle asChair of CAP’s Sales Promotion and Direct Response Panel. The SPDRP, a group comprising senior figures from thepromotional marketing industry, provides invaluable advice and opinion to theASA and CAP. It offers a practical industry perspective on a range ofregulatory subj.... Read More..
CoppaFeel's latest Boob Champions
Thursday June 18, 2015
IPM Awards 2015 - CoppaFeel’s latest Boob ChampionsThanks to our amazing guests at The IPM Awards for participating in our Boobs & Bums game on Tuesday 9th June, raising over £21,000 for CoppaFeel! The IPM are truly honoured to announce that we’ve been crowned Tuesday’s Boob Champions by the incredible team at CoppaFeel! Thank you to everyone who took part on the night to make it a such memorable evening and you a.... Read More..
Thursday June 11, 2015
TheIPM proudly supports CoppaFeel!, the charity founded by the astonishing KrisHallenga. During the evening, guests participated in a brilliant Boobs &Bums game to raise over £20,000 for the charity.Arc was named Agency of the Year after having its name appear onno less than nine of the trophies handed out at the awards ceremony at theLondon Hilton, Park Lane on June 9th 2015. They won three awards on its own andshared six with other ag.... Read More..
IPM appoints Lord Guy Black as President
Wednesday June 10, 2015
This is the first time that the IPM hasappointed a president and he joins a senior line-up that includes chairman Graham Temple, vice-chairman John Sylvester andnew MD Carey Trevill.Lord Black, who was made a life peer in 2010, will help spearhead the IPM’s mission to build aworld-class, diverse and future-focused organisation committed to championingits members’ interests as well as the wider marketing industry.  He is curr.... Read More..
Thursday May 28, 2015
Carey Trevill, Managing Director of the IPM, commented that it would be a brave retailer to reverse this current trend. "Consumers love price matching initiatives that work for them - they want that fair price and reassurance that their favourite brands are going to remain at the right prices, or they get the difference". With retail coupons issued worth a staggering £1.7bn, its easy to see where retailers are investing in loyal s.... Read More..
Saturday May 9, 2015
The IPM wishes to put our Members on notice regarding the recent press releases concerning the Sport Five Patent (EP 0,929,874) relating to (UK) code based promotions. We have looked into this on behalf of our Members and taken appropriate external advice with a positive outcome. Should you have any concerns or have received communication on this specific Patent please contact our Legal team immediately on 020 7291 7730 o.... Read More..
Friday March 20, 2015
One of the fundamental rules in the CAP Code is that ‘Marketing communications must be obviously identifiable as such’.Whilst the ASA has previously given guidance to marketers on how to comply on social media following a number of complaints by consumers (think Wayne Rooney’s Nike tweets and Katie Price’s Snickers tweets), CAP (the Committee of Advertising Practice) have drafted some useful guidance for vloggers.Essential.... Read More..
Tuesday March 10, 2015
Consumers are extra savvy these days and know when they have got a good deal or not, especially when it comes to big gifting days such as Mother's day. Follow a few simple rules to ensure your promotions are compliant: Any significant restrictions to the promotion, for example the last posting day for Mother's Day should be communicated in the ad and any material information likely to influence the consumers understanding of the promotion sh.... Read More..
Tuesday March 10, 2015
We all know that using the word "FREE" in marketing communications is a powerful tool to grab your customers' attention. It is obvious that marketers need to ensure that a product or service is genuinely "FREE", or else let customers know whether a "FREE" offer is conditional upon making a purchase or a series of purchases.In addition, The Consumer Protection from Unfair Trading Regulations 2008 (CPRs) lists 31 universally banned practices, .... Read More..
Thursday March 5, 2015
Students, family, friends and colleagues joined the graduates at the Royal Institute of British Architects (RIBA) in London on 26th February 2015 for the IPM’s annual 2014 Diploma & Motivation Graduation ceremony, one of the highlights of the IPM calendar. Graham Temple, Chairman of the IPM, gave a speech of congratulations to the graduates followed by John Sylvester, Vice Chairman.The graduates were presented with their .... Read More..
Want To Sign Up For The IPM Diploma But Limited Budget?
Friday February 20, 2015
With the 2015 IPM Diploma starting in a few week's (16th March - through to 7th September), we would like to share news of the Creative Skillset Diversity Funding initiative for minority students...but applications must be in by next week, so hurry!Under the Creative Skillset's Diversity Fund (England), financial support may be available to a value of up to £1,200 per individual (£1,600 for disabled applicants).The.... Read More..
'Live' Online Awards Entry Q&A Session
Tuesday January 27, 2015
Join Us For A 'LIVE' Online Awards Entry Q&A SessionFriday 13th February Would you like to enter, or are you putting your company entry together, but unsure about... How to write an award winning entry?  Need guidance on the best category to enter? Got more Qs on the entry submission process?...then join the Head of Awards Judging & Entries, Richard Pink, who will be on standby to answer any questions you have surround.... Read More..
You've 'Won' My Heart This Valentines
Tuesday January 27, 2015
Christmas seems a long time away now, however the second biggest gifting season is upon us - Valentines Day! You and your clients will surely be looking to capture the interest of all the loved up couples on the 14th and what better way to do this than by running a promotion. Before you get carried away, make sure you remember some important rules when running promotions: You need to communicate certain T&Cs in the ad itself such as how .... Read More..
A touch of rugby world cup 2015 promos
Thursday January 8, 2015
2014 was a viewing feast for sporting fansand 2015 looks set to be another bumper year! Most notably with the 2015Rugby World Cup this September. But sporting events are not without theirchallenges for marketers.As we saw with the London 2012 LondonOlympics, organising committees for major sporting events are now hot onthe heels of those brands which are unwilling to pay out to support the eventsand the sports involved, but who still try to capit.... Read More..
New Vlogging Rules
Tuesday December 2, 2014
One of the fundamental rules in the CAP Code is that‘Marketing communications must be obviously identifiable as such’. Whilst the ASA has previously given guidance to marketers onhow to comply on social media following a number of complaints by consumers (thinkWayneRooney’s Nike tweets and KatiePrice’s Snickers tweets), last week saw the ASA announce new disclosurerequirements for vloggers.Essentially if you or your c.... Read More..
Publicis D Ireland wins IMC European Awards Grand Prix
Friday November 28, 2014
Publicis D Ireland andRenault have been awarded the Grand Prix at the IMC European Awards 2014 fortheir campaign “Renault Carculator” against 45 winning campaigns from 7countries. Publicis D Ireland took onthe challenge of communicating the message that buying a new Renault couldactually save you money. The Renault Carculator was created as an online tool thatallows anyone to simply enter their registration number and follow a fe.... Read More..
Wednesday November 12, 2014
The IPM is aware of a patent that covers a specific use of codes in promotions which was issued to a company call SportFive (“the Patent Owner”) in 1997 (explained below).   We have been monitoring the status of the patent for some time now (both in terms of its validity and any infringement claims brought by the Patent Owner) and believe that there is plenty of scope for code based promotions in the UK .[1]   Acti.... Read More..