Agency Referrals

Agency Referrals: Powered by Ingenuity

Welcome to the IPM Agency Referrals: Powered by Ingenuity service. Your means to selecting the best possible agency partner for your promotional marketing and brand activation requirements.




Who is Ingenuity?
As a new-business consultancy, we create relationships between Agencies and Brands. For more information, see here.

What is the service?
When a brand owner has an agency requirement that can be fulfilled by the IPM’s member base, Ingenuity will help that business find the right partner – from shortlist to appointment – based around their specific needs.

NOTE: The IPM will manage the ‘agencies looking for service/supplier agencies’ aspect of the service. Please contact the IPM with any questions around how this will be managed.

How does it work?
There are a number of ways Ingenuity can help with a brand owner’s agency/supplier search. You can choose to use one, some, or all of these services below, whatever best suits your situation.

  1. Drawing up a list of brilliant agencies
    • Ingenuity will discuss your requirements, digest your brief, or meet to discuss what you are looking for – it’s completely up to you.
    • They will then provide you with an agreed number of agencies that perfectly match your needs (also providing material supporting their selection).
    • If at this point you’d like to contact these agencies, they can provide contact details or even do the intros for you

  2. Arranging a Chemistry Meeting
    • Ingenuity can suggest a recommended shortlist from the initial agency selection. They will also manage the communication with agencies if you wish.
    • They can organise the Chemistry Meetings (one day, morning or afternoon) and even set an agenda to ensure you get the most from the sessions.
    • They are happy to host the sessions at their central London offices and arrange them with the agencies on your behalf.
    • They can also attend and moderate the sessions and consult on the final stage selection.

  3. Selection and pitching
    • At this point you should (hopefully!) be in a position yourself to move forward with a pitch or make an appointment!
    • However, Ingenuity can continue to help with key communications in terms of issuing pitch briefs, providing feedback to agencies and so on.

    What do you do now?

    If you are a brand owner and have a potential or immediate requirement for an agency, please submit your details via the pink button below and one of the Ingenuity team will be in touch by phone within 48 hours to discuss the next steps.

    If you are an agency looking for a service/supplier agency, please submit your details via the green button below and one of the IPM team will be in touch by phone within 48 hours to discuss the next steps.
    You can also email AgencyReferrals@theipm.org.uk with any questions.

    Many thanks for considering this agency referral service. We look forward to working with you soon!
Contact Us

The Institute of Promotional Marketing Ltd.
70 Margaret Street
London, W1W 8SS

A company limited by guarantee. Registered in England no. 975635

©2019 The Institute of Promotional Marketing Limited