Awards 2020

Awards 2020

What’s it all about?

The IPM Awards 2020 represents our annual celebration of the incredible and ground-breaking work that takes place across the promotional marketing industry and beyond.

The IPM Awards are open to the brightest and boldest practitioners: brands, creative and service agencies, those pushing industry boundaries and striving to produce exceptional work. The Awards exist to shine a light on genuinely creative activations and to reward effective, insightful and exceptional campaign delivery. 

2020 will mark the 50th anniversary of the IPM Awards. Previously referred to as the Institute of Sales Promotion, the IPM Awards have been in existence since 1970 and have, since its inception, represented the greatest elements of expertise in the UK promotional industry – and we are hugely proud to continue that heritage today.

Our 2020 categories have been reviewed and revisited to more accurately reflect the industry we work in today. Drawn from the unifying thread that connects all our members, our IPM Communities, the award classifications offer a more diverse representation of talent, more opportunity to demonstrate creativity and more opportunity to win.

You MUST submit at least ONE ENTRY in Section 1 (A to E) in order to enter Section 2 (F&G).

For Group A, B, C, E, you MUST enter the COMPULSORY CATEGORY before entering another in the same group.


Section 1: Techniques

A. Experiential Effectiveness
B. Brand Partnerships
C. Connected Shopper
D. Incentive, Prize & Loyalty
E. Promotional Marketing Services

Section 2: Objectives & Skills

F. Activation Objectives
G. Activation Skills

Special Awards

Brand of the Year
Agency of the Year
Grand Prix
Twenty Over 20: Celebrating Grand Prix Winners from the last 20 years

Entry Fees

Standard rate (Until Friday 29th May 2020, 6pm)
Members = £385.00 + VAT
Non-Members = £500.00 + VAT

Volume discounts for IPM Members only (applied to the total number of entries submitted per company before official deadline 29th May):
2 - 5 entries = 5% discount
6 - 10 entries = 10% discount
11+ entries = 15% discount

Awarded campaigns
If one of your campaigns has been awarded Campaign of the Week via IPM Bitesize, you will receive a further 20% discount on the above rates against one entry of that campaign.

If one of your campaigns has been awarded Campaign of the Month via IPM Bitesize, you are entitled to one free entry of that campaign. A free entry will count as a full price entry when calculating a volume discount.

Please download Awards 'Call for Entries' handbook for more information.


Judging Criteria

Key Dates:

  • Closing date for entries: Friday 29th May, 6pm
  • Online judging: from Monday 11th May
  • Panel judging: 2nd June (Manchester) and 3rd June (London)
  • Shortlist announced and party: June
  • Event: Wednesday 9th September

Enter Here

Click here for our Awards Terms and Conditions.

Contact Us

The Institute of Promotional Marketing Ltd.
70 Margaret Street
London, W1W 8SS

A company limited by guarantee. Registered in England no. 975635

©2020 The Institute of Promotional Marketing Limited