Awards 2020 Terms and Conditions

Awards 2020 Terms and conditions


  1. These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry is deemed to form part of the terms and conditions and by participating, all entrants will be deemed to have accepted and be bound by the terms and conditions. Please retain a copy for your information.
  2. Promoter: IPM, 70 Margaret Street, London W1W 8SS
  3. THE IPM AWARDS 2020 are open to any promotional marketing or brand activation campaign that has run in any market worldwide and has been created and executed by an agency based in the UK, during the calendar year 2019. Campaigns that started in 2018 are eligible as long as the activity continued into 2019. Campaigns that have not concluded at the time of entry are also eligible, but entrants should ensure they have enough robust results data to support the entry.
  4. Campaigns that have been entered in a previous year’s IPM Awards and won an award are not eligible to enter into THE IPM AWARDS 2020. An exception will be made if a previously successful campaign has been run again with significant changes.
  5. A promotional marketing or brand activation campaign is defined as “any marketing initiative, the purpose of which is to create a call to action that has a direct and positive impact on the behaviour of a targeted audience by offering a demonstrable, though not necessarily tangible, experience, incentive, interaction or benefit.”
  6. IPM Membership is not a requirement of entry, although Members receive significant reductions in entry fees.
  7. Campaigns can be entered by brand owners, agencies, consultants or service providers, provided that all necessary permissions have been obtained in writing from the brand owner.
  8. Each campaign must be entered into a Compulsory category in Section 1 (A-E) in order to enter a category in Section 2 (excluding category G9, Team of the Year).
  9. You can enter the same campaign into multiple categories subject to having first entered into compulsory categories in Section 1.
  10. Entry is via the IPM online platform only, located here:
  11. Entries open on Monday 10th February 2020 9am and close at 6pm on Friday 24th April 2020 (the “Closing Date”). The IPM, at its discretion will allow entries to be submitted after this date until 6pm on Friday 3rd April 2020. These entries must have been started before the Closing Date and each entry submitted will be subject to a £100 +VAT administration charge in addition to any entry fee incurred. The charge is non-negotiable. All arrangements for late submission must be agreed with the IPM Awards team in advance of 6pm on Friday 24th April 2020. No entries will be accepted after 1st May 2020.
  12. Incomplete, illegible, invalid, misdirected or late entries will not be accepted. Proof of sending will not be accepted as proof of delivery. The Promoter takes no responsibility for entries delayed, incomplete or lost due to technical reasons or otherwise.
  13. The pricing structure as detailed on 'Call for Entries' is final and non-negotiable. A free entry (e.g. an IPM Bitesize Campaign of the Month) will count as a full price entry when calculating a volume discount.
  14. Campaign of the Week (COTW): If one of your campaigns has been awarded COTW via IPM Bitesize, you will receive a further 20% discount on the standard rate against one entry of that campaign.
  15. Campaign of the Month (COTM): If one of your campaigns has been awarded COTM via IPM Bitesize, you are entitled to one free entry of that campaign. A free entry will count as a full price entry when calculating a volume discount.
  16. All entries must be paid for by Monday 29th May 2020 i.e. prior to the Manchester/London judging taking place. Unpaid entries will be disqualified. Judging will take place on 2nd and 3rd June 2020.
  17. All campaigns entered must be legal and comply with the UK Code of Non-broadcast Advertising, Sales Promotion & Direct marketing (The CAP Code), and the Experiential Marketing Code.
  18. The Judges’ decision is final on all matters and no correspondence will be entered into.
  19. Full Terms and Conditions (as provided to the consumer) must be submitted for all campaigns. Failure to do so will result in disqualification. If no Terms and Conditions were considered necessary (for example, for certain experiential activity), this must be clearly explained in the appropriate place on the entry form.
  20. Panel Judging
    There are normally 16 panels of judges comprising a chair and not less than 4 members. Each panel is allocated a minimum of one category to judge. Panel members are all senior members of the promotional marketing industry of account director or marketing manager status or higher. Where possible panel members will be specialists in the fields that they are judging. Chairs of the panels are senior industry members and specialists in fields relevant to the categories they are judging. Chairs are unbiased and do not vote, their function is to moderate the panel session. If any judge feels that a Chair has shown any bias they can report this in confidence to the Head of Awards via Judges receive electronic copies of the entry and submission forms. They will study and mark these entries and place them in an order of preference following the guidelines given to them. The judging criteria and weightings given to these criteria will vary according to each category. In each category a minimum of six entries will be selected to go through to the panel judging sessions based on the combined scores given by the judges during the on-line marking. These entries will be identified as the ‘nominations’ and they will be published in a shortlist in advance of the award ceremony. The panels then meet to discuss the nominations in each category and select the award winner(s). In each category, a Gold and Silver award will be selected. A Bronze award will be selected at the discretion of the panel. To achieve an award, an entry must have achieved a mark of 50% or more at the online stage. The panel on judging day may elect not to award a Bronze (even if there are entries who received 50% or more at the online stage). In certain circumstances, the panel may award a Gold and a Silver only, two Golds and a Bronze or a Gold and two Silvers. In very exceptional circumstances, the panel may choose to not select any awards in a category (e.g. fewer than 3 entries in a category, all online scores below 50%) – in this instance, the category will be cancelled (note: the IPM will inform the entrants to that category but will not provide a refund for the entry). All departures from the standard Gold, Silver and Bronze awards must be discussed and agreed with the Head of Awards (whose decision is final).
  21. Moderation and Vetting
    All judging is moderated to ensure fairness and equality between panels. Vested interests are monitored and removed from the process. The Moderator attends all panel sessions and reviews the results before panels depart. All nominations are vetted for compliance with THE IPM AWARDS 2020 Terms and Conditions as well as for CAP Code, Experiential Marketing Code and legal compliance. Entries may be downgraded or disqualified at this stage.
  22. The Judges’ decision is final on all matters and no correspondence will be entered into.
  23. Final Judging Panel
    A final panel considers all the entries that won Golds in Section 1 and 2 to select the Grand Prix winner. Final panel members will be the Chairs of each of the panels. All judging will be done online and anonymously. Each Chair will select their ‘top three’ campaigns in order of preference and allocate 3, 2, and 1 mark accordingly. The Grand Prix winner will be the campaign that collects most points from the Chairs. In the event of a draw, the remaining campaigns will be subject to a second vote by the Chairs. If any Chair has not voted by the deadline outlined by the Head of Awards, their votes will be discarded. The winner will be announced when the awards take place on 9th September 2020 at London Hilton Park Lane.
  24. Brand of the Year and Agency of the Year
    Both of these awards will be awarded based on the number of Gold, Silver and Bronze awards. In this instance a Gold will be worth 3 points, a Silver 2 points and a Bronze 1point. An additional point will be allocated for the agency that wins the Grand Prix campaign. In the event of a draw at this stage the winner will be identified as the brand or agency with most Golds. If there is still a draw at this stage then the brand or agency with most nominations will win. Where more than one agency or brand has been identified as the entrant, the points outlined above will be divided between the agencies.
  25. Twenty Over 20 - Celebrating Grand Prix Winners from the last 20 years
    All Grand Prix winners from 1999 to 2019 are automatically eligible for this award. Each campaign will be judged by a specially selected panel of industry experts according to its period in history.
  26. These terms and conditions will be governed by relevant local law with any disputes as to the meaning of these terms and conditions subject to the jurisdiction of the English and Welsh courts unless you live in another part of the UK, in which case your local courts will have jurisdiction.
  27. Entry Withdrawal Policy – Entries can only be withdrawn under exceptional circumstances. Requests for withdrawal must be made before 9am Friday 29th May 2020 to and are at the discretion of the IPM Awards Team. In the event of withdrawal after entry submission any entry fees will not be refunded.
  28. The IPM will only use the personal details supplied for the administration of the awards and for no other purpose. Your personal details will at all times be kept confidential and in accordance with current Data Protection legislation. Click here for the IPM Privacy Policy. You can request access to your personal data, or have any inaccuracies rectified, by sending an email to By participating in the Promotion, you agree to the use of your personal data as described here.
  29. By participating all entrants agree for the promoter to use submitted campaign information and entry materials for IPM marketing and educational purposes.

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