Blog

Blog

Legal Briefing: DMA Legal Update Event

The recent Legal Update event hosted by the DMA covered a wide-range of issues the promotional marketing industry is presently wrestling with. Dominated by GDPR, cookies and Brexit it raised interesting questions about future decision-making in the sector.
14 November 2019

View from... experience staff

Carolyn Mason, Owner of experience staff in London and Cannes, France, tells us what they’ve been up to over the past few months, their thoughts on the need for connecting brands with IPM accredited staffing agencies, the benefit of brands running international campaigns and what she’d say to a senior new business target if she had 30 seconds with them in a lift.
13 November 2019

View from... Elevator

Sara Callanan, Managing Director of Elevator in Belfast tells us what they’ve been up to over the past few months, her thoughts on Brexit and doing business in Northern Ireland, and what she’d say to a senior new business target if she had 30 seconds with them in a lift.
2 October 2019

10 Golden rules of new business pitching

The humble pitch – the traditional lifeblood of agency business development – has come in for a bit of a kicking recently. Murky tales of stolen ideas, ludicrous timings, phantom budgets, bulging pitch lists and inadequate briefs have been alarmingly rife over the past few years.
5 September 2019

View from... Ingenuity London

Dario Pagani, Head of Brand at Ingenuity in London tells us what they’ve been up to over the past few months, his thoughts on finding that next vanity client and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
3 September 2019

View from... Black Tomato Agency

Andrew Rae, Head of Promotional Marketing at BlackTomato Agency and IPM board director, tells us what they’ve been up to over the past few months, his thoughts on the changing promotional landscape and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
28 August 2019

View from... Blackjack Promotions

Fiona Rayner, Head of Experiential and International Operations at Blackjack Promotions in Heathrow Airport, tells us what they’ve been up to over the past few months, her thoughts on the importance of connecting with consumers in the travel retail industry, and what she’d say to a senior new business target if she had 30 seconds with them in a lift.
13 August 2019

Legal Briefing Ireland: #1. Running prize promotions

Laura Fannin, Partner at Hayes Solicitors, is a key adviser to both brands and advertising agencies on marketing and advertising issues. Laura advises clients in relation to all areas of marketing and advertising law, including data protection and e-privacy issues, consumer law, the drafting and negotiation of agency contracts, promotional terms and conditions, sponsorship agreements and licence agreements. She also advises on high value promotional campaigns prize draws and has particular experience in the area of lotteries. She shares her expertise on running a prize promotion in Ireland.
9 August 2019

View from... Sodexo Fimology

Ian Lacey, Business Development Director of Sodexo Filmology in Milton Keynes tells us what they’ve been up to over the past few months, their thoughts on risk-based promotions, and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
23 July 2019

Why the IPM COGS Awards is more important and relevant today than it's ever been

We love the COGS Awards here at the IPM. We’ve been running this particular Awards platform, alongside our creative campaign Awards programme – as well as countless other events and initiatives – for nine years. In fact, it’s one of the first names on the annual activity ‘team-sheet’, a key aspect of our commitment to our Service Agency members and beyond.
12 July 2019

View from... The Work Perk

Hannah Campbell and Craig Williams, Directors at The Work Perk in London, tell us what they’ve been up to over the past few months, their thoughts on office-based sampling, and what they’d say to a senior new business target if they had 30 seconds with them in a lift.
26 June 2019

Legal Briefing: The necessity of trust and transparency in advertising

From “fake news” to questionable EU monetary donations plastered on the sides of buses, we have been living through 3 years of what, to many, has felt like a constant assault on the truth. With trust and transparency in all walks of life becoming an issue of societal concern the manner in which brands choose to address this challenge is becoming increasingly important.
12 June 2019

View from... Worldwide Special Risks

Tom Stagg, Sales Manager of Worldwide Special Risks based in St Albans, Herts and the Lloyd’s insurance building tells us what they’ve been up to over the past few months, his thoughts on the future and challenges facing the Prize Promotion industry, and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
12 June 2019

View from... Brand Culture

Scott White, Managing Director at BrandCulture tells us what they’ve been up to over the past few months, their thoughts on what's the key to driving effectiveness and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
29 May 2019

View from... eventeem

Lee McCarrick, Business Development Manager of Elevator in Belfast tells us what they’ve been up to over the past few months, her thoughts on Brexit and doing business in Northern Ireland, and what she’d say to a senior new business target if she had 30 seconds with them in a lift.
15 May 2019

View from... Axis Insight

Claire Hinton, Insight and Strategy Manager of Axis Insight in Buckinghamshire tells us what they’ve been up to over the past few months, their thoughts on targeted campaigns and what she’d say to a senior new business target if she had 30 seconds with them in a lift.
2 May 2019

The IPM Foundation Certificate: A Candidates Story

Gurgina Sandhu, Content and Social Media Coordinator at the IPM shares her journey on the IPM Foundation Certificate through an ongoing series of diary entries.
9 April 2019

View from... PrettyGreen / The Producers

Sian Baker, Managing Director of The Producers, tells us what they’ve been up to this year, her thoughts on emerging industry trends, and what she’d say to a new business target if she had 30 seconds with them in a lift.
27 March 2019

Appropriate targeting of marketing communications

The ASA has recently ruled on a series of HFSS advertisements in different media, as well as gambling advertisements. The common theme of those adjudications was that the ads concerned had not been targeted correctly.
05 Oct 2018

Understanding Gen Z is more than Gen Zombie: How brands can engage the digital native generation

Generation Z is just one of the labels given to those people born in the mid-1990s through to the early 2000s - others include: Centennials, Post-Millennials, Digital Natives, Plurals and more..
27 Sept 2018

View from... POD Staffing

Joe Sheppard, Managing Director of POD Staffing in Paddington tells us what they’ve been up to over the past few months, their thoughts on freelance staff motivation and what he’d say to a senior new business target if he had 30 seconds with them in a lift.​
26 Sept 2018

Experiential Council Panel Debate

As digital media and AI become more sophisticated and ROI expectations on the marketing mix greater than ever, just what is the future of brands in the ‘experience economy’?
13 Sept 2018

View from... Jackanory

Lucy Gillions and Jo Curtis, co-founders of Jackanory in Covent Garden tell us what they’ve been up to this summer, their thoughts on micro-targeted activations and what they’d say to a senior new business target if they had 30 seconds with them in a lift.
29 Aug 2018

What's the skinny on HFSS

Helen Hart, the IPM's Regulatory Affairs Manager explores campaigns under fire over the stricter rules on HFSS, what comes next and gives compliant advice.
22 Aug 2018

Influencer marketing: Why are we worried about it & where should it go next?

Influencer marketing is one of today’s biggest trends, but in 2018 it’s reached a crossroads. Has it reached its peak? Or does it still offer valuable opportunities for brands?
17 Aug 2018

View from... Ready

Jake Xu, owner and Creative Director of Ready in Bath tells us what they’ve been up to this summer, his thoughts on AI and consumer choice, and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
08 Aug 2018

Brand activations for the Russia World Cup 2018: Technology, stereotyping, experiences & more

Unfortunately we didn’t make the final but the England team had a great run and made it much further than we could have imagined. Despite the disappointing result, the last few weeks of football fever and national pride have been a whirlwind of excitement.
17 Jul 2018

The dos and don'ts of 'win tickets' style brand activations

We are well into a summer of sport with the World Cup, Wimbledon and the Athletics World Cup, among others - and we're getting into music festival season too. The IPM has seen a number of ‘win tickets’-style brand activations in the marketplace. While this can seem a great opportunity to give consumers access to these kinds of events, promoters should beware. It is not necessarily a breach of the CAP Code to give away prizes without the brand owner's consent or knowledge, but unlike television, tickets or vouchers are a service and constitute a contract, and so will be treated differently in law.
12 Jul 2018

'Winning moments': What to consider

The ASA has ruled this week on two 'winning moments' or algorithmic promotions, which have excited some controversy in recent months across various sections of the media. The complaints were upheld in relation to both promotions. The adjudications were made under the existing rules of the CAP Code, which set out principles and the ASA then interpreted the principles, assessing each complaint on its merits.
12 Jul 2018
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