Blog

Blog

View From... Mando-Connect

Charlie Hills, MD & Head of Strategy of Mando-Connect in London tells us what they’ve been up to over the past few months, their thoughts on what’s new in loyalty and partnerships, and what she’d say to a senior new business target if she had 30 seconds with them in a lift.
22 January 2020

Legal Briefing: Republic of Ireland ‘No Purchase’ Promotional Update

Promotions running in the Republic of Ireland have additional legal requirements. It’s widely understood that a lottery licence is required for some promotions linked to purchase but there is exactly the same requirement for ‘no purchase’ promotions.
18 December 2019

Legal Briefing: DMA Legal Update Event

The recent Legal Update event hosted by the DMA covered a wide-range of issues the promotional marketing industry is presently wrestling with. Dominated by GDPR, cookies and Brexit it raised interesting questions about future decision-making in the sector.
14 November 2019

View from... experience staff

Carolyn Mason, Owner of experience staff in London and Cannes, France, tells us what they’ve been up to over the past few months, their thoughts on the need for connecting brands with IPM accredited staffing agencies, the benefit of brands running international campaigns and what she’d say to a senior new business target if she had 30 seconds with them in a lift.
13 November 2019

View from... Elevator

Sara Callanan, Managing Director of Elevator in Belfast tells us what they’ve been up to over the past few months, her thoughts on Brexit and doing business in Northern Ireland, and what she’d say to a senior new business target if she had 30 seconds with them in a lift.
2 October 2019

10 Golden rules of new business pitching

The humble pitch – the traditional lifeblood of agency business development – has come in for a bit of a kicking recently. Murky tales of stolen ideas, ludicrous timings, phantom budgets, bulging pitch lists and inadequate briefs have been alarmingly rife over the past few years.
5 September 2019

View from... Ingenuity London

Dario Pagani, Head of Brand at Ingenuity in London tells us what they’ve been up to over the past few months, his thoughts on finding that next vanity client and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
3 September 2019

View from... Black Tomato Agency

Andrew Rae, Head of Promotional Marketing at BlackTomato Agency and IPM board director, tells us what they’ve been up to over the past few months, his thoughts on the changing promotional landscape and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
28 August 2019

View from... Blackjack Promotions

Fiona Rayner, Head of Experiential and International Operations at Blackjack Promotions in Heathrow Airport, tells us what they’ve been up to over the past few months, her thoughts on the importance of connecting with consumers in the travel retail industry, and what she’d say to a senior new business target if she had 30 seconds with them in a lift.
13 August 2019

Legal Briefing Ireland: #1. Running prize promotions

Laura Fannin, Partner at Hayes Solicitors, is a key adviser to both brands and advertising agencies on marketing and advertising issues. Laura advises clients in relation to all areas of marketing and advertising law, including data protection and e-privacy issues, consumer law, the drafting and negotiation of agency contracts, promotional terms and conditions, sponsorship agreements and licence agreements. She also advises on high value promotional campaigns prize draws and has particular experience in the area of lotteries. She shares her expertise on running a prize promotion in Ireland.
9 August 2019

View from... Sodexo Fimology

Ian Lacey, Business Development Director of Sodexo Filmology in Milton Keynes tells us what they’ve been up to over the past few months, their thoughts on risk-based promotions, and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
23 July 2019

Why the IPM COGS Awards is more important and relevant today than it's ever been

We love the COGS Awards here at the IPM. We’ve been running this particular Awards platform, alongside our creative campaign Awards programme – as well as countless other events and initiatives – for nine years. In fact, it’s one of the first names on the annual activity ‘team-sheet’, a key aspect of our commitment to our Service Agency members and beyond.
12 July 2019

View from... The Work Perk

Hannah Campbell and Craig Williams, Directors at The Work Perk in London, tell us what they’ve been up to over the past few months, their thoughts on office-based sampling, and what they’d say to a senior new business target if they had 30 seconds with them in a lift.
26 June 2019

Legal Briefing: The necessity of trust and transparency in advertising

From “fake news” to questionable EU monetary donations plastered on the sides of buses, we have been living through 3 years of what, to many, has felt like a constant assault on the truth. With trust and transparency in all walks of life becoming an issue of societal concern the manner in which brands choose to address this challenge is becoming increasingly important.
12 June 2019

View from... Worldwide Special Risks

Tom Stagg, Sales Manager of Worldwide Special Risks based in St Albans, Herts and the Lloyd’s insurance building tells us what they’ve been up to over the past few months, his thoughts on the future and challenges facing the Prize Promotion industry, and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
12 June 2019

View from... Brand Culture

Scott White, Managing Director at BrandCulture tells us what they’ve been up to over the past few months, their thoughts on what's the key to driving effectiveness and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
29 May 2019

View from... eventeem

Lee McCarrick, Business Development Manager of Elevator in Belfast tells us what they’ve been up to over the past few months, her thoughts on Brexit and doing business in Northern Ireland, and what she’d say to a senior new business target if she had 30 seconds with them in a lift.
15 May 2019

View from... Axis Insight

Claire Hinton, Insight and Strategy Manager of Axis Insight in Buckinghamshire tells us what they’ve been up to over the past few months, their thoughts on targeted campaigns and what she’d say to a senior new business target if she had 30 seconds with them in a lift.
2 May 2019

The IPM Foundation Certificate: A Candidates Story

Gurgina Sandhu, Content and Social Media Coordinator at the IPM shares her journey on the IPM Foundation Certificate through an ongoing series of diary entries.
9 April 2019

View from... PrettyGreen / The Producers

Sian Baker, Managing Director of The Producers, tells us what they’ve been up to this year, her thoughts on emerging industry trends, and what she’d say to a new business target if she had 30 seconds with them in a lift.
27 March 2019

IPM AWARDS 2019 / JUDGING GROUP #3 / 10TH JUNE

With the shortlist now announced and there being just under a month until the muchanticipated gala event on 4th July, see below for what our third group of judges were looking for in a campaign to deem it a worthy IPM trophy-winner!
21 March 2019

View from... PHL

Laura Palmer, Business Development Director of PHL (Promotional Handling) in Welshpool tells us what they’ve been up to over the past few months, her thoughts on the benefits of using a service partner at early stages of planning your activity/promotions, and what she’d say to a senior new business target if she had 30 seconds with them in a lift.
13 March 2019

View from...Finn

Greg Felgate, Partner and Director at Finn in Leeds tells us what they’ve been up to over the past few months, their thoughts on how they think the client and agency relationship is changing, what that means for agencies in the future and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
04 March 2019

View from...BAM Student Marketing

Ben Bestford, Director of BAM Student Marketing in Cheltenham, tells us what they’ve been up to over the past few months, their thoughts on why brands should consider targeting students, and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
27 February 2019

The weird and wonderful awareness days your brand could utilise

The usual and familiar annual holidays – Valentine’s Day, Pancake Day, Easter - are all big business for brands. Savvy reported that 8 percent of UK shoppers were planning to get involved in Valentine’s Day this year, predicting spending to reach £853m.
27 February 2019

View from...jfdi

Mark Clark, CEO of jfdi in London tells us what they’ve been up to over the past few months, their thoughts on filling pipelines, pitching & growing clients, and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
20 February 2019

The Awards 2019:What does winning mean to you?

Ahead of this year’s much-anticipated IPM Awards, we’re reminiscing on the 2018 Awards and reflecting on what really makes the IPM Awards important for our industry.
25 January 2019

View from...Experience12

Chris Whittle, Managing Director and Founder of Experience12 in London tells us what they’ve been up to over the past few months, his thoughts on Pop Culture Marketing and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
22 January 2019

Legal Briefing: Government issues consultation on restricting promotions for HFSS foods

The UK government is seeking views on its plans to restrict promotions of food and drink products high in fat, sugar and salt (HFSS) by location and by price. The consultation ends on 6 April 2019.
18 January 2019

LEGAL BRIEFING: Why house raffles are fraught with difficulties

In a difficult housing market, some people have turned to the idea of holding raffles to dispose of houses they can’t sell for the prices they want. However, such raffles are fraught with challenges, and regularly lead to bad publicity for the house-owners concerned.
18 January 2019

Going cold-turkey on meat: A very vegan Christmas

In her new blog, IPM Copy & Content Executive, Alex Lawrence, explores the move towards veganism and asks: why and how is it catching on and will we ever ditch the Christmas turkey for good?
11 December 2018

View from... ZEAL Creative

Stewart Hilton and Robert White, founders of ZEAL Creative in Manchester tell us what they’ve been up to over the past few months, their thoughts on the IPM Awards and what they’d say to a senior new business target if they had 30 seconds with them in a lift.
10 December 2018

The Debating Group: Does business best serve society by focusing on the bottom line?

According to Dr Jamie Whyte, Research Director, Institute of Economic Affairs, “In the process of making profits, businesses benefit society”. He was proposing the motion, ‘Business best serves society by focusing on its bottom line’ at the Debating Group debate on 26 November 2018 at the House of Commons. The debate was sponsored by the Chartered Institute of Public Relations and chaired by The Rt Hon the Lord McNally.
04 December 2018

Legal Briefing: What is meant by 'independence' in promotions?

The CAP Code rule 8.26 includes requirements for independent judges and observers in the preparation and management of promotional campaigns. These requirements exist to ensure that prize promotions are administered properly and more to the point, are seen to be administered properly. This helps to give participants confidence in the integrity of a promotion, and also helps to protect the promoter. But what is meant by ‘independence’? Who counts as an independent judge or observer?
29 November 2018

Legal Briefing: In light of Iceland’s banned ad: Greenwashing and political advertising

There has been quite a lot of traditional and social media furore about Clearcast’s decision to refuse to clear Iceland’s Christmas television advertisement for broadcast. Many of our members do not carry out television or radio activity, but for broadcast advertising, pre-clearance is required by Clearcast. Clearcast refused to clear the ad in this case, saying that it breached the rules on political advertising as it dealt with the issue of palm oil.
14 November 2018

Legal Briefing: CAP Code remit

On Wednesday 7th November I attended a meeting of CAP's promotional marketing and direct response panel, which provided feedback to the ASA and CAP about issues directly affecting promotional marketing. This is of direct relevance to the IPM and its members.
08 November 2018

View From... TLC Marketing

Emma Critchley-Lloyd, TLC Marketing’s PR & Marketing Manager (UK, Ireland & Nordics) tells us what they’ve been up to over the past few months, their thoughts on the experience economy we’re living in and what she’d say to a senior new business target if she had 30 seconds with them in a lift.
08 November 2018

ASA conference: The Future of Ad Regulation 2019-2023 Half day conference, Manchester, 1st November

The below notes were taken at the conference by Paul Cope of the IPM and do not necessarily represent the views of the IPM, their employees, the IPM board or IPM members.
02 November 2018

The IPM Foundation Certificate: A candidate’s view

We’re now enrolling for our second intake of the year for the IPM Foundation Certificate, the qualification specifically designed to give candidates an immersive introduction to the promotional marketing and brand activation industry.
25 October 2018

IPM Legal Briefing: 18th October 2018

On Thursday 18th October we held a webinar for IPM members only, in which Ella Smillie from CAP spoke about topics of interest to promotional marketing. Ella touched on a few key areas, such as the administration of a promotion, the significant terms of a promotion, prize promotions, instant wins in particular and charity-linked promotions. Ella is also working on the ASA's project on gender stereotyping and gave a brief overview on the latest news on that project.
18 October 2018

Appropriate targeting of marketing communications

The ASA has recently ruled on a series of HFSS advertisements in different media, as well as gambling advertisements. The common theme of those adjudications was that the ads concerned had not been targeted correctly.
05 Oct 2018

Understanding Gen Z is more than Gen Zombie: How brands can engage the digital native generation

Generation Z is just one of the labels given to those people born in the mid-1990s through to the early 2000s - others include: Centennials, Post-Millennials, Digital Natives, Plurals and more..
27 Sept 2018

View from... POD Staffing

Joe Sheppard, Managing Director of POD Staffing in Paddington tells us what they’ve been up to over the past few months, their thoughts on freelance staff motivation and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
26 Sept 2018

Experiential Council Panel Debate

As digital media and AI become more sophisticated and ROI expectations on the marketing mix greater than ever, just what is the future of brands in the ‘experience economy’?
13 Sept 2018

View from... Jackanory

Lucy Gillions and Jo Curtis, co-founders of Jackanory in Covent Garden tell us what they’ve been up to this summer, their thoughts on micro-targeted activations and what they’d say to a senior new business target if they had 30 seconds with them in a lift.
29 Aug 2018

What's the skinny on HFSS

Helen Hart, the IPM's Regulatory Affairs Manager explores campaigns under fire over the stricter rules on HFSS, what comes next and gives compliant advice.
22 Aug 2018

Influencer marketing: Why are we worried about it & where should it go next?

Influencer marketing is one of today’s biggest trends, but in 2018 it’s reached a crossroads. Has it reached its peak? Or does it still offer valuable opportunities for brands?
17 Aug 2018

View from... Ready

Jake Xu, owner and Creative Director of Ready in Bath tells us what they’ve been up to this summer, his thoughts on AI and consumer choice, and what he’d say to a senior new business target if he had 30 seconds with them in a lift.
08 Aug 2018

Brand activations for the Russia World Cup 2018: Technology, stereotyping, experiences & more

Unfortunately we didn’t make the final but the England team had a great run and made it much further than we could have imagined. Despite the disappointing result, the last few weeks of football fever and national pride have been a whirlwind of excitement.
17 Jul 2018

The dos and don'ts of 'win tickets' style brand activations

We are well into a summer of sport with the World Cup, Wimbledon and the Athletics World Cup, among others - and we're getting into music festival season too. The IPM has seen a number of ‘win tickets’-style brand activations in the marketplace. While this can seem a great opportunity to give consumers access to these kinds of events, promoters should beware. It is not necessarily a breach of the CAP Code to give away prizes without the brand owner's consent or knowledge, but unlike television, tickets or vouchers are a service and constitute a contract, and so will be treated differently in law.
12 Jul 2018

'Winning moments': What to consider

The ASA has ruled this week on two 'winning moments' or algorithmic promotions, which have excited some controversy in recent months across various sections of the media. The complaints were upheld in relation to both promotions. The adjudications were made under the existing rules of the CAP Code, which set out principles and the ASA then interpreted the principles, assessing each complaint on its merits.
12 Jul 2018

Brand activations for Pride 2018: The good, the bad and the lazy

Pride month was celebrated throughout the whole of June and Pride in London took place this weekend which I was pleased to attend. The celebration of the LGBT+ community is approaching ubiquity and brands have become increasingly involved in the Pride movement.
9 July 2018

AI Debate: Full Transcript

“Although consumers will still be empowered to have the illusion of choice, AI will clearly diminish the number and nature of those choices”. These were the words of Rob Sellers, Manager Director of Grey Shopper, proposing the motion ‘AI-driven marketing threatens consumer choice ‘at the Debating Group debate on 21 May 2018 at the House of Commons. The debate was sponsored by the Institute of Promotional Marketing and Chaired by the Lord Black of Brentwood, Deputy Chairman of the Telegraph Media Group.
24 May 2018

AI Debate: Marc Curtis' Nuance of the Debate

As an ex-agency person, I’ve contributed too and even moderated a fair few panel discussions in my time. But this Monday was my first experience of a formal debate, and in the Houses of Parliament no less!
24 May 2018

AI Debate: A Summary

On Monday 21st May, the IPM sponsored a debate for The Debating Group, an organisation that regularly holds debates on political issues which surround marketing within the House of Commons. This debate centred on the effect Artificial Intelligence in marketing has on consumer choice, a contrastingly modern topic to be discussed in the historic building of Westminster Palace building.
24 May 2018

Amazon’s take on the future of brick-and-mortar retail with ‘Amazon Go’

The recent news of the merger between Asda and Sainsbury’s is a clear indication that retail is changing drastically, leaving many questioning what the future of grocery retailing may look like. The £51bn-sales merger comes as a protectionist move against powerful organisations, namely Amazon, who are moving inexorably to the food retail market.
16 May 2018

How to avoid social media meltdowns

Describing social media as the “wild west” of advertising is a tired old cliché. But despite advances in technology, regulation and consumer understanding, it’s true that social media allows almost anyone to run a competition or prize draw. As the BBC reported this week, some consumers are being scammed through illegal lotteries, and it’s not uncommon for bloggers and small companies to offer prizes they struggle to fulfil.
04 September 2017

Legal Briefing: Do Promotional Marketers need to be worrying about Gender Stereotypes?

This week the ASA published a report, “Depictions, Perceptions and Harm”, following a major review of gender stereotypes in advertising. It indicates that the ASA intends to take a tougher stance on stereotypical gender roles or characteristics which can potentially cause harm, both male and female.
18 July 2017

Legal Briefing: HFSS advertising ban in children's media: What do you need to know?

I'm taking the top blog spot today with my summary of what you need to know about the CAP Code changes that affect the way we promote HFSS (high fat, salt or sugar) products to children and families.
12 Jul 2018

IPM Award Winners Announced!

LSI Netherlands BV, owner of the Peperami brand, TLC Marketing and Sense were crowned the big winners at The IPM Awards 2017, taking home the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award respectively.
12 Jul 2018

Legal Briefing: CAP issues new non-broadcast guidance

Protecting children and young people is at the core of the advertising rules and the work carried out by CAP. The IPM as part of the CAP Committee, fully supports the new guidance issued.
12 Jul 2018

Legal Briefing: Industry best practice principles on data and privacy for advertising and marketing communications

At the IPM we have long emphasised the importance of following best practice principles on data protection. It’s a crucial part of building trust with customers. We recommend all members read and follow the guidance recently issued by the AA, which reflects our own position on this important matter.
12 Jul 2018

Legal Briefing: Guidance on Pricing Practices

The Chartered Trading Standards Institute recently released the new Guidance for Traders on Pricing Practices. It replaces the 2010 BIS Pricing Practices Guide, long used by both advertisers and regulators to help establish best practice in line with consumer protection laws. But exactly how might this change impact promotional marketing?
12 Jul 2018
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