THE IPM COGS AWARDS 2019 is open to any activity by a service agency in support of a promotional marketing or brand activation campaign that has run in or outside of the UK and has been created and executed by an agency or service provider based in the UK, during the period 1st May 2018 – 30th April 2019. Campaigns that started in 2017 are eligible as long as the activity continued into 2018. Campaigns which have not concluded at the time of entry are also eligible, but entrants should ensure they have enough robust results to support the entry.
Campaigns that have been entered in a previous year’s COGS Awards and won an award are prohibited from entry into THE COGS 2019. An exception will be made where significant changes have been made to a previously successful campaign or where the campaign is the continuation of a loyalty programme. The Head of Awards will decide what constitutes a significant change in their sole discretion.
IPM Membership is not a requirement of entry, although members receive significant reductions in entry fees.
Campaigns can be entered by brand owners, agencies, consultants or service agencies, provided that all necessary permissions have been obtained.
The closing date for entries is 6pm on 26th July 2019. No entries will be accepted after this date. If fewer than 100 entries are received by the closing date, the IPM reserves the right to extend this deadline for entries.
All entries will be charged at the rates published on the IPM website including appropriate discounts.
All entries must be paid for by close of business on 23rd August 2019. Unpaid entries will be disqualified.
All campaigns entered must be legal and comply with relevant laws, the UK Code of Non-broadcast Advertising, Direct and Promotional Marketing (The CAP Code), and the IPM’s Experiential Marketing Code.
All entries will remain the property of the Institute of Promotional Marketing, Holborn Hall, 193-197 High Holborn, London, WC1V 7BD, and we may wish to use information in them in PR activity, case studies or educational content without payment to entrants. Please make sure information that is for the judges’ eyes only is clearly marked as such in your submissions.
Panel Judging There will be no less than 4 panels of judges comprising a chair and a minimum of three additional members. Each panel is allocated a number of categories to judge. Panel members are all senior members of promotional agencies and service agencies; chairmen of the panels are senior industry members. They receive electronic copies of the entry and submission forms. The judges will study and mark these entries and place them in an order of preference following the guidelines given to them and the criteria published in the COGS Entry Pack 2019. The judging criteria and weightings given to these criteria will vary according to each category and this is published on the IPM COGS Awards entry website for guidance. The panels then meet to discuss the nominations in each category and select the award winner(s). In each category, a Gold award will be selected. Silver and Bronze awards will be selected at the discretion of the panel. To achieve an award, an entry must have achieved a mark of 60% or more at the online stage. The panel on judging day may elect not to award a Silver or Bronze (even if there are entries who received 60% or more at the online stage). In certain circumstances, the panel may award two Golds only, two Golds and a Bronze or a Gold and two Silvers. In very exceptional circumstances, the panel may choose to not select any awards in a category – in this instance, the category will be cancelled (note: the IPM will inform the entrants to that category but will not provide a refund for the entry). All departures from the standard Gold, Silver and Bronze awards must be discussed and agreed with the Head of Awards (whose decision is final). In each category, provided there are six or more entries, a minimum of six entries will be selected to go through to the panel judging sessions based on the combined scores given by the judges during the online marking. These entries will be identified as the ‘Shortlist’ and they will be published on Wednesday 28th August.
Moderation and Vetting All the judging is moderated to ensure fairness and equality between panels. All possible steps are taken to avoid judges in panels where they have a vested interest. However where a vested interest is unavoidable a judge will not mark, score or comment on that entry during the process and the entry will not be penalised as a result. The Head of Awards attends all panel sessions and reviews the results before panels depart. All nominations are vetted for compliance with THE COGS 2019 Terms and Conditions as well as for CAP Code and legal compliance. Entries may be downgraded or disqualified at this stage.
The Judges’ decision is final (subject to any departures agreed with the Head of Awards) and no correspondence will be entered into.
Final Judging Panel: ‘Grand Prix’, ‘Service Agency of the Year’ and ‘Team of the Year’. A final panel made up of the Panel Chairs will select: Grand Prix: This will be selected from the Gold winners in each category and will be based on the criteria outlined in the Entry Pack. Service Agency of the Year: This will be assessed on the criteria outlined in the Handbook. It is free to enter provided the entrant has already made an entry into one of the COGS categories.
Team of the Year: This award recognises the outstanding contribution of group of individuals who have worked together to deliver consistent and/or remarkable success in their field in 2018, and will be judged by the judging Chairs based on the criteria outlined in the Entry Pack. It is not necessary to have entered into another campaign, however this will be a ‘paid for’ entry in line with the pricing outlined in the Entry Pack.