Glossary

Glossary

Brand Activation: Marketing campaigns that drive desired consumer action through brand interaction, reward and experience.

IPM Communities: Special interest IPM Membership groups that seek to deliver specific and relevant intelligence, thought-leadership, benchmarking, best practice and more to the ultimate benefit of IPM Members’ business.

The IPM Board: Elected group responsible for the strategic direction and governance of the IPM and facilitation of the IPM Community system.

Chair: Democratically elected individual responsible for driving the overall direction and leadership of the IPM Community. (Usually) an IPM Board Member.

Co-Chair: Supports the Chair in communication to, and leadership of, the IPM Community.

Membership: Company group that makes up the IPM’s membership.

Founder Group (Council): Core founding group of 10-15 companies (where applicable, includes a research partner and media partner) who drive forward the IPM Community’s outputs, attend meetings and support IPM Community-led events (e.g panel debates). Meets at least quarterly. Receive Founder-status benefits, access and industry promotion. Includes Chair, Co-Chair and IPM MD (+ team).

IPM MD (+ team): Facilitates the operational aspects of the IPM Community, including securing budget from the Board, PR/promotion (inc social), Member comms/recruitment, arranging events/panel debates, setting up training, updating the CAP code. Issues seals to the Action and Practitioner Groups.

Practitioner Group: Supports output of the IPM Community by supplying data, case studies, thought-leadership etc, being trained in best practice/bench-marking, attendance of IPM Community-led events/panel debates. Receive Practitioner-status benefits, access and industry promotion.

The Industry: Wider marketing community engaged in brand activation campaigns. Recruited into the IPM Community system via IPM Membership to provide additional support, data and thought-leadership. Also able to attend IPM Community-led events/panel debates (chargeable).
 
 

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