Details of how the IPM is governed can be found here.
History of the IPM
The Institute of Promotional Marketing was originally founded in 1933, as the British Sales Promotion Association.
We later became the Sales Promotion Executives Association, and then, in 1979, we changed our name again, to the Institute of Sales Promotion. In 2010, we changed our name again, to the Institute of Promotional Marketing.
As the promotional marketing industry's trade body, we represent the interests of client companies that use promotional marketing techniques and the agencies and suppliers that support them. The Institute of Promotional Marketing defines promotional marketing as marketing communications that use a ‘call to action’ to drive behaviour change, rather than pure image or brand-building advertising. Promotional marketing is channel-neutral, and today, almost every marketing communication includes promotional content.
The Institute of Promotional Marketing plays a significant role in the self-regulatory system that governs UK marketing and has a strong track record of lobbying in Westminster and Brussels on behalf of its members and the wider marketing community.
Our world-renowned professional education programme for marketers includes the IPM Diploma, Incentive & Motivation Diploma, Foundation Certificate and a suite of online only Education Awards.
Most of the major promotional marketing agencies are members, as are the majority of the biggest UK service providers for the promotional marketing sector.