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DEMONSTRATING THE RETURN FROM EXPERIENTIALThe IPM Experiential Effectiveness Community published some key trend data from its experiential research and measurement methodology as part of IPA EffWeek 2019 (authors: Tom Lovegrove, Wasserman, Jess Hargreaves, PrettyGreen, Steve Messenger, RedRoute, Robert Whiteford, RedRoute)
EXPERIENTIAL EFFECTIVENESS THOUGHT-LEADERSHIP & NETWORKING EVENTSecuring The Strategic Future of Experiential Marketing
MEASURING THE EFFECTIVENESS OF EXPERIENTIAL MARKETING / STAFFING ACCREDITATIONAn Update on the IPM's Experiential Community's Measurement & Effectiveness Framework / Don’t Forget The Human
Experiential Marketing Code of Conduct (EMCC) 2019Experiential activity affords brands unrivalled access to consumers – driving awareness, behaviour change and ultimately driving sales. Experiential activation must therefore be treated as any other marketing communications where direct access to consumers is involved; with care and due consideration. Reflecting the core principles of the CAP Code, the EMCC sets the benchmark for excellence and best practice in every situation.
MEASURING THE EFFECTIVENESS OF EXPERIENTIAL MARKETINGGuidance on Collecting Data
MEASURING THE EFFECTIVENESS OF EXPERIENTIAL MARKETINGThe IPM’s Experiential Council presented the culmination of two and a half years' work
MEASURING THE EFFECTIVENESS OF EXPERIENTIAL MARKETINGAn Introduction to the IPM’s Experiential Measurement Framework
IPM Effectiveness Week 2016: ExperientialPresentation of the IPM's 5 key measurement principles for Experiential.