Red Route International measures the real brand benefits of Experiential Marketing Campaigns is still an area that many agencies and clients alike struggle to tackle effectively, especially when asked to provide a measure of ROI.The key benefits from applying the knowledge gained is that you will then be able to reliably and objectively demonstrate the long term brand building benefit your campaign has delivered for the client and create your own database of evidence that proves your campaigns pay back and offer rewards for client that are equal to and beyond those of other marketing activities.
This Webinar is a unique 2-hours workshop which covers the basic characteristics of experiential marketing as a part of brand strategy. Experiential is no longer limited to the directly participating audience, social media has allowed it to live and breathe
far beyond the immediate experience creating valuable brand content that multiplies the potential customers reached. Increasing the value of experiential within the mix, while reducing the cost per engagement, a well-worn
challenge for the discipline. In this two hour session you will learn what is experiential marketing and why does experiential work.
This Webinar is designed to offer a basic understanding of the key principles that guide digital marketing decisions. It will provide information about the effects of the digitalization on the customer journey, the implications on the communication strategy
and the key elements of digital marketing communications with a particular focus on setting objectives, deciding which digital channels to use and measuring performance. In this webinar Lila Malliari, Marketing Consultant
with Red Route International, who has worked for many years in senior marketing positions in International Corporations like Unilever and Toyota, will be joining IPM to offer her experience and knowledge on the field. You
can watch the full webinar here https://www.youtube.com/watch?v=mQbcGpl-260.
The IPM Experiential Effectiveness Community published some key trend data from its experiential research and measurement methodology as part of IPA EffWeek 2019 (authors: Tom Lovegrove, Wasserman, Jess Hargreaves, PrettyGreen, Steve Messenger, RedRoute,
Robert Whiteford, RedRoute)
Experiential activity affords brands unrivalled access to consumers – driving awareness, behaviour change and ultimately driving sales. Experiential activation must therefore be treated as any other marketing communications where direct access to consumers
is involved; with care and due consideration. Reflecting the core principles of the CAP Code, the EMCC sets the benchmark for excellence and best practice in every situation.