Experiential Effectiveness

Experiential Effectiveness

DEMONSTRATING THE RETURN FROM EXPERIENTIAL

The IPM Experiential Effectiveness Community published some key trend data from its experiential research and measurement methodology as part of IPA EffWeek 2019 (authors: Tom Lovegrove, Wasserman, Jess Hargreaves, PrettyGreen, Steve Messenger, RedRoute, Robert Whiteford, RedRoute)
October 2019

EXPERIENTIAL EFFECTIVENESS THOUGHT-LEADERSHIP & NETWORKING EVENT

Securing The Strategic Future of Experiential Marketing
May 2019

MEASURING THE EFFECTIVENESS OF EXPERIENTIAL MARKETING / STAFFING ACCREDITATION

An Update on the IPM's Experiential Community's Measurement & Effectiveness Framework / Don’t Forget The Human
February 2019

Experiential Marketing Code of Conduct (EMCC) 2019

Experiential activity affords brands unrivalled access to consumers – driving awareness, behaviour change and ultimately driving sales. Experiential activation must therefore be treated as any other marketing communications where direct access to consumers is involved; with care and due consideration. Reflecting the core principles of the CAP Code, the EMCC sets the benchmark for excellence and best practice in every situation.
Junuary 2019

MEASURING THE EFFECTIVENESS OF EXPERIENTIAL MARKETING

Guidance on Collecting Data
December 2018

MEASURING THE EFFECTIVENESS OF EXPERIENTIAL MARKETING

The IPM’s Experiential Council presented the culmination of two and a half years' work
October 2018

MEASURING THE EFFECTIVENESS OF EXPERIENTIAL MARKETING

An Introduction to the IPM’s Experiential Measurement Framework
April 2018

IPM Effectiveness Week 2016: Experiential

Presentation of the IPM's 5 key measurement principles for Experiential.
November 2016
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