Experiential Effectiveness

Experiential Effectiveness

Webinar: How to Measure the true Value of Experiential Campaigns

Red Route International measures the real brand benefits of Experiential Marketing Campaigns is still an area that many agencies and clients alike struggle to tackle effectively, especially when asked to provide a measure of ROI.The key benefits from applying the knowledge gained is that you will then be able to reliably and objectively demonstrate the long term brand building benefit your campaign has delivered for the client and create your own database of evidence that proves your campaigns pay back and offer rewards for client that are equal to and beyond those of other marketing activities.
June 2020

Webinar: Introduction to Experiential

This Webinar is a unique 2-hours workshop which covers the basic characteristics of experiential marketing as a part of brand strategy. Experiential is no longer limited to the directly participating audience, social media has allowed it to live and breathe far beyond the immediate experience creating valuable brand content that multiplies the potential customers reached. Increasing the value of experiential within the mix, while reducing the cost per engagement, a well-worn challenge for the discipline. In this two hour session you will learn what is experiential marketing and why does experiential work.
June 2020

Webinar: Introduction to Digital Marketing, key concepts and metrics

This Webinar is designed to offer a basic understanding of the key principles that guide digital marketing decisions. It will provide information about the effects of the digitalization on the customer journey, the implications on the communication strategy and the key elements of digital marketing communications with a particular focus on setting objectives, deciding which digital channels to use and measuring performance. In this webinar Lila Malliari, Marketing Consultant with Red Route International, who has worked for many years in senior marketing positions in International Corporations like Unilever and Toyota, will be joining IPM to offer her experience and knowledge on the field. You can watch the full webinar here https://www.youtube.com/watch?v=mQbcGpl-260.
June 2020

DEMONSTRATING THE RETURN FROM EXPERIENTIAL

The IPM Experiential Effectiveness Community published some key trend data from its experiential research and measurement methodology as part of IPA EffWeek 2019 (authors: Tom Lovegrove, Wasserman, Jess Hargreaves, PrettyGreen, Steve Messenger, RedRoute, Robert Whiteford, RedRoute)
October 2019

EXPERIENTIAL EFFECTIVENESS THOUGHT-LEADERSHIP & NETWORKING EVENT

Securing The Strategic Future of Experiential Marketing
May 2019

MEASURING THE EFFECTIVENESS OF EXPERIENTIAL MARKETING / STAFFING ACCREDITATION

An Update on the IPM's Experiential Community's Measurement & Effectiveness Framework / Don’t Forget The Human
February 2019

Experiential Marketing Code of Conduct (EMCC) 2019

Experiential activity affords brands unrivalled access to consumers – driving awareness, behaviour change and ultimately driving sales. Experiential activation must therefore be treated as any other marketing communications where direct access to consumers is involved; with care and due consideration. Reflecting the core principles of the CAP Code, the EMCC sets the benchmark for excellence and best practice in every situation.
Junuary 2019

MEASURING THE EFFECTIVENESS OF EXPERIENTIAL MARKETING

Guidance on Collecting Data
December 2018

MEASURING THE EFFECTIVENESS OF EXPERIENTIAL MARKETING

The IPM’s Experiential Council presented the culmination of two and a half years' work
October 2018

MEASURING THE EFFECTIVENESS OF EXPERIENTIAL MARKETING

An Introduction to the IPM’s Experiential Measurement Framework
April 2018

IPM Effectiveness Week 2016: Experiential

Presentation of the IPM's 5 key measurement principles for Experiential.
November 2016
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