- About us
Start Date: 12th March 2020
Tutors: Nic Sanders and James Wilkinson Green
The all new IPM Foundation Certificate has been designed to give candidates the best possible introduction and grounding in the Promotional Marketing and Brand Activation industry.
To give candidates a thorough, and working understanding of;
Candidates are welcome from both within, and outside of the Promotional Marketing industry. The IPM Foundation Certificate is aimed particularly at those at the beginning of their Promotional Marketing careers or those with an active interest in Promotional Marketing.
The IPM Foundation Certificate comprises of three core units. These are supported by online webinar sessions as well as a 'Meet & Greet' session to start the course. For more details on what each unit entails please see below;
Promotional Marketing and its Role in IMC
This unit is designed to give you a thorough introduction to promotional marketing and its role in integrated marketing communications, looking first at what marketing in general is and where marketing communications fits into it, before going on to look at what promotions are used for and the various promotional techniques that are in use today. Once you have completed this unit you will have an understanding of;
This unit comprises of;
Module 1 - What is brand marketing?
Module 2 - The Marketing Mix
Module 3 - An Introduction to Promotional Marketing
Module 4 - The Promotional Techniques
Understanding Audiences and Channels
This unit is designed to help you to understand the most important person in marketing - the customer. In these modules we will look at how marketers get to know their customers (and other important stakeholders), what that can lead to in terms of the generation of compelling consumer insights, and how that affects the choice of communication channel or media.
Once you have completed this unit you will have an understanding of;
Module 1 - Understanding Target Audiences
Module 2 - Understanding Channels
Module 3 - Other Factors Influencing Choice of Communication Channel
Legal Code Certification (LCC)
This unit is designed as a general introduction to the legal and code regulations that impact on promotions in the UK. It is aimed at marketers so you don't have to be a lawyer or a law student to understand or complete it.
Once you have completed this course you will have an understanding of:
The regulation of promotions in the UK comes from both the law (which is made by the Government and enforced by judges and other public bodies) and self-regulatory codes (which is made the Committee of Advertising Practice (known as "CAP") and policed by the Advertising Standards Authority (known as "the ASA").
This unit comprises of;
Module 1 - The ASA and the Self-Regulatory Code
Module 2 - Promotions Law
Module 3 - Other Law that can affect Promotions
Module 4 - Writing Terms & Conditions
Enrolment – Member Price - £790.00 + VAT
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