Incentive & Motivation Diploma

Incentive & Motivation Diploma

Current Intake Start Date: TBC
Tutors: Linda Piggott, John Sylvester, Rebecca Marks, Paul Bohknecht and more.

Overview The IPM Incentive & Motivation Diploma is a qualification specifically designed for the reward and recognition industry. It takes the form of a distance learning programme with seven modules and a set brief which are to be completed over a five-month period.

Submission of the answers is staggered over three dates, giving an opportunity for feedback to be given to candidates after the initial submission. This gives them the insight to benchmark their performance and adjust efforts accordingly.

Candidates will study at their own pace utilising tools provided, as well as carrying out their own research.

Course Dates

Course Starts
Immersion Day
First Submission (Mods 1&2)
Feedback (Mods 1&2)
Second Submission (Mods 3-7)
Set Brief Submission


The IPM Incentive & Motivation Diploma provides a good overall understanding of Incentive & Motivation and is a qualification that is recognised by the industry at large. It is the aim of the Diploma to increase standards of professionalism in the industry and provide a benchmark for employers.

The Diploma will give candidates foundation knowledge necessary to;
  • Appreciate the role of Motivation campaigns in the marketing mix and in a Sales and HR context.
  • Plan, instigate and manage effective Motivation campaigns with confidence.
  • Effectively brief and coordinate the various elements and suppliers involved in implementing Motivation campaigns.
Who’s it for?
The course has been developed with the following positions in mind;
  • Client-facing account handling staff in Motivation Agencies
  • Clients responsible for staff motivation – using agencies and doing it in-house.
  • HR personnel involved in employee benefits.
  • Client-facing account handling staff in companies supplying the Motivation industry (travel, premiums, vouchers etc).
Typically, candidates will be actively involved in the process of devising, implementing and managing Motivation campaigns. Candidates need no previous qualification to take the course. It will be challenging, hard work and enjoyable, but most importantly it will be valuable to the candidate's future.

Module 1 - An Introduction to Motivation
Module 2 - The Performance Improvement Process
Module 3 - Structure and Measurement
Module 4 - Knowledge and Skills Development
Module 5 - The Communication Process
Module 6 - Reward and Recognition
Module 7 - Project Management

The Study Notes are core to the course, comprising over 110 pages of detailed notes, checklists and proformas, written by industry experts and continuously updated and improved to keep pace with changing trends and developments in the industry. All of the course resources, notes, case studies, articles and web-links are housed on our dedicated online resource with direct email access to tutors. Each candidate will also receive a copy of Strategic Reward and Recognition by John Fisher.

Immersion Day
A full day of workshops, presentations and discussions designed to ensure the candidate is fully engaged and motivated. It should also increase their confidence and maximise the extent to which they make the most of the course. Location: TBC

A one-day session in September which is the candidate's opportunity to discuss the detail of their response prior to submitting their paper to ensure that they are approaching the questions in the right way. Location: TBC

In good company!
Businesses all over the UK and Europe have benefited from the IPM Incentive & Motivation Diploma;

If you have any questions or queries please contact the Learning Team on 020 3848 0444 or at

Enrolment - Member Price - £1,125.00 + VAT

Enrolment - Non-Member Price - £1,575.00 + VAT

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The Institute of Promotional Marketing Ltd.
70 Margaret Street
London, W1W 8SS

A company limited by guarantee. Registered in England no. 975635

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