What are the IPM Communities?

WHAT ARE THE IPM COMMUNITIES?

EXPERIENTIAL EFFECTIVENESS

This IPM Community is developing a measurement and effectiveness tool for the full range of experiential marketing campaign types. It will progress a number of additional workstreams including an experiential CAP Code, the future of experiential staffing and best practise training modules.

THE CONNECTED SHOPPER

This IPM Community will seek to understand and define, through research via key partners, what ‘Shopper Marketing’ needs to evolve towards, particularly given the proliferation of omni-channel shopping and apparent “death of the high street”. It will promote innovation, measurement and creativity, and deliver progressive IPM training modules.

BRAND PARTNERSHIPS

This IPM Community will demonstrate the power of partnership marketing in the contemporary activation mix. It will share learnings, best practise and insight from multiple sectors, with the view to encouraging outstanding partnerships via effective measurement, evaluation tools and creativity.

PROMOTIONAL MARKETING SERVICES

This IPM Community will support and advise those agencies involved at the sharp end of delivering promotional marketing services – including fixed fee solutions, POS management, fulfilment, data management, payment solutions and reporting. It will provide a platform to promote standards of best practise, and deliver IPM Member-exclusive training modules and seals of excellence.

INCENTIVE, PRIZE & LOYALTY

This IPM Community will deliver data, research, codes of conduct and innovative techniques in the field of incentives, prize management and loyalty to Members, as well as promoting the effectiveness of these techniques to the wider industry. It will demonstrate their strategic value and deliver the latest, most up-to-date training courses.
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