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    Thursday 18 October 2018

News from PromoMarketing.info

Below are a list of recent news articles courtesy of PromoMarketing.info. Click a news story for more details.

Converse reward the sneaker community with pop-up café
Wednesday October 17, 2018
To mark the release of Converse‘s limited edition Off-White Chuck 70 shoes in collaboration with fashion label Off-White, XYZ delivered a ‘Chuck Stop Coffee Bar’ pop-up event designed to reward the sneaker community.For the Off-White Chuck 70 release, sneaker community and shop Offspring organised a raffle of 200 units, giving those who won a ticket a guaranteed purchase of their shoe at Selfridges. After their purchase, ticket .... Read More..
The Body Shop create sensorial forest-themed pop-up
Wednesday October 17, 2018
The Body Shop have created an Enchanted Forest pop-up in Shoreditch, London. The pop-up is a sensorial journey designed to pamper, inspire and inform. Visitors can indulge themselves with makeovers, massages and treats, and explore The Body Shop’s new Christmas collection.There will also be the chance to meet The Body Shop’s campaign partner, conservation charity The Woodland Trust, and discover how they are working to Re-Wild the World thi.... Read More..
SunLife campaign aims to break the taboo around funeral planning
Wednesday October 17, 2018
SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans out-of-home, experiential, DRTV, radio, door drops, direct mail and local press ads.Running with the strapline, ‘Let’s talk about the F word,’ the creative is all about breaking the social taboo around funeral planning by using another social taboo. The campaign has launched in Hull, Torqu.... Read More..
Prestige Flowers creates special bouquets to raise money for Barnardo’s charity
Wednesday October 17, 2018
Prestige Flowers, which has supported Barnardo’s since 2012, has vowed to continue raising money by creating a special range of bouquets in honour of the charity. For every order made through a dedicated website, www.barnardosflowers.org.uk, Prestige Flowers will donate 25% of the overall order cost to Barnardo’s, which supports more than 301,000 children, young people, parents and carers.As part of the celebrations for the rejuvenated website an.... Read More..
Selfridges celebrates revamped Beauty Hall with luxury pop-up
Wednesday October 17, 2018
Live experiences agency WRG, a division of The Creative Engagement Group, has put together a luxury pop-up installation to celebrate the opening of the newly refurbished Selfridges Beauty Hall in Manchester’s Trafford Centre.From 10th to 14th October, The Social Studio provided a bijou venue for events, workshops, and meet-and-greets. It also provided a private space where VIP social media influencers were able to record their own beauty content .... Read More..
P&O Cruises launches cruise industry’s first augmented reality experience
Wednesday October 17, 2018
In an industry first, P&O Cruises has launched an augmented reality campaign to promote its latest new ship, Iona, and bring to life its onboard experiences in interactive 3D.The initial 3D renders for Iona were produced by content agency Sunday from which the augmented reality experiences were crafted by creative agency Founded. With technology delivered by augmented reality pioneer, Blippar, this new campaign has been created to allow trave.... Read More..
Cadbury Roses opens free chocolate florist in Soho
Monday October 15, 2018
To remind people of the power of saying ‘thank you’ properly, and encourage people to do it often, Cadbury has opened ‘Thanks a Bunch’, a flower shop with a difference. The shop is being run by legendary London florist, Augustus Bloom, who has turned his hand to chocolate floristry for the campaign; hand-crafting beautiful chocolate flower bouquets made from the range of mouth-watering Cadbury Roses flavours, which include Golden Barrel, Signatur.... Read More..
Clarins appoints Haygarth as lead marketing agency
Friday October 12, 2018
Following a competitive pitch, Haygarth has been appointed as the lead marketing agency for Clarins UK.Haygarth will work on existing and new product innovations, including an upcoming creative campaign launch that will include digital, social, experiential and shopper marketing and is backed by a £1m budget.Lorraine Barnett, Marketing Director at Clarins UK says: “We were incredibly impressed by Haygarth’s pitch response. In our pipeline, we hav.... Read More..
Why the road less travelled is best for your next travel incentive
Thursday October 11, 2018
Travel can help engage consumers by putting unusual and unexpected incentives at the heart of marketing campaigns, says Amy Neild, head of Prize at SodexoThe world’s a crowded place, isn’t it?Think about it. What was your last trip really like? What really stood out for you? It may have been the giant cruise ship that suddenly sailed into town, emptying its hold of minions armed with selfie sticks, cluttering up cafés and restaurants in their wak.... Read More..
Trebor Win Small offers consumers the chance to win £5 to £50 cash prizes
Thursday October 11, 2018
Trebor, the Mondelez-owned mint brand, is offering thousands of UK consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small.Trebor Win Small aims to drive excitement and sales by offering a lot of smaller prizes rather than a single big prize. The mint brand says that while a small cash prize may not change someone’s life, it will put a smile on their face. There are 10,800 cash sums available to be won, a.... Read More..
Kiddylicious promotes wafers with new mobile game
Thursday October 11, 2018
Baby and toddler food brand Kiddylicious has created a new version of its popular online game, Wafer Wipeout, with new graphics, ingredients and prizes. The Candy Crush-style game was originally launched last year to raise awareness of the brand’s range of Wafer products amongst parents of young babies.Wafer Wipeout challenges players to smash through rows and columns of Wafer packs and ingredients. Those who manage to hit the magic number of 1,0.... Read More..
First Bus Scotland puts ‘bus in a box’ in experiential activation
Wednesday October 10, 2018
First Bus Scotland has delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city.The activation was designed, delivered and managed by creative brand and strategy agency MadeBrave, which was appointed in July as First Bus Scotland’s sole creative agency. .... Read More..
Coke backs cinnamon Christmas variant with Capital Jingle Bell Ball prize draw
Tuesday October 9, 2018
Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola portfolio offering tickets to Capital Radio’s annual Jingle Bell Ball music event as prizes.Available in a 1.25l PET pack format, the Coca-Cola zero sugar Cinnamon variant will combine one of Great Britain’s top festive flavours with the sugar-free taste of Coca-Cola zero sugar. The .... Read More..
Air Canada showcases destinations with ‘Poutinerie’ pop-up
Tuesday October 9, 2018
Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the second year running.The ‘Poutinerie by Air Canada’, currently open in London’s Old Spitalfields Market, is offering variants of the dish – which usually consists of chips, curd cheese and gravy – including Hawaiian Loco Moco, Cancun’s Mayan Enchilada and Melbourne’s Prawn Star Chips..... Read More..
Friday October 5, 2018
We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency BrassFrom movie downloads to cuddly toys, family holidays to festivals, it seems to me more and more packs have added a ‘Win’, ‘FREE’ or ‘Collect’ message on them. It’s about time!For years, many food and drink brands have been in a race to the bottom, repeatedly slashing prices to justify a space on shelf and generate any sales growth at all. It wasn’t sustainable.... Read More..
2018… a fallow year for UK festivals?
Thursday October 4, 2018
What happens to the festival industry in a year when the greatest show on earth, Glastonbury, takes a year out, asks Orla Ryan of ignisWhen Glastonbury, a festival the size of Southern England’s seventh largest city, takes a fallow year, you would think that the rest of the festival calendar would reap the rewards – but has it?Yes, some of the events have filled their fields, some have even hit record numbers. Others have struggled, some have eve.... Read More..
Jägermeister in Big Chill pop-up forest takeover for London Cocktail Week
Thursday October 4, 2018
German alcoholic drink Jägermeister, official sponsor of London Cocktail Week 2018, is showcasing the complexity of its 56 herbs and spices with a collection of cocktails, ice cold shots, events and workshops at a pop-up forest activation in Big Chill, Brick Lane.Jägermeister’s Der Wald Bar, located on the Big Chill terrace, a three-minute walk from the LCW cocktail village at the Truman Brewery, will transport cocktail lovers to a contemporary G.... Read More..
Samsung reinvents iconic sculptures to help men face domestic appliance fear
Thursday October 4, 2018
Samsung is showcasing its high-tech washing machine, the QuickDrive, in a new campaign targeting men, after research found that 75% of men are suffering from ‘FODA’, a male condition involving Fear Of Domestic Appliances, and 63% admit to being completely stumped when trying to work out washing machine settings and laundry care symbols.The new Samsung campaign reinterprets famous statues, including Rodin’s The Thinker and Michelangelo’s David, to.... Read More..
Cadbury partners Royal British Legion for WW1 Dairy Milk Remembrance Bar
Tuesday October 2, 2018
Cadbury is marking the centenary of the end of the First World War, which takes place on November 11th 2018, by releasing a limited edition Cadbury Dairy Milk Remembrance Bar, in partnership with the Royal British Legion.The confectionery brand will be donating 30p from every bar sold to the Legion, to help its work with the British Armed Forces, veterans and their families. In addition to this financial contribution, Cadbury is supporting the Le.... Read More..
Baxters announces ‘souperb’ Macmillan fundraiser
Tuesday October 2, 2018
Baxters Food Group will be donating a proportion of sales from its Favourites soups to its charity partner Macmillan Cancer Support, marking the food brand’s 150th anniversary.The on-pack activity is part of a fundraising pledge which will see the family-run food producer raise over £100,000 for the charity. The limited-edition Baxters Favourites soups will be available in supermarkets nationwide this autumn, with over a penny donated to Macmilla.... Read More..