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News from PromoMarketing.info

Below are a list of recent news articles courtesy of PromoMarketing.info. Click a news story for more details.

Free to roam: Three pledges to save people £187 million in mobile roaming charges after Brexit
Tuesday March 19, 2019
Three UK has revealed it could save its customers £187 million* worth of mobile roaming charges if the law changes after Brexit. The announcement is part of the mobile network’s commitment to continue offering roaming benefits following new draft legislation announced this year. The claim “Deal or no deal, our customers will save £187 million in roaming charges. Vote Three” was seen displayed across a bus roaming the streets of London, ahead of t.... Read More..
Nestle releases new ‘Incredible’ Easter Egg range
Monday March 18, 2019
Nestlé release its new ‘Incredible’ Easter egg range which features eggs from several much loved brands including a KitKat with Ruby chocolate Easter Egg, a Smarties Unicorn edition Egg and some ‘Incredible’ Eggs for KitKat, Smarties and Yorkie lovers.The Incredible Eggs are Nestlé’s newest Easter creation featuring four new eggs from KitKat, Yorkie and Smarties, each containing a chocolate egg with special ingredients directly in the.... Read More..
Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day
Monday March 18, 2019
In a remarkable digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester.Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA), ‘Donate to Accelerate’ was one of the winners of Ocean’s annual digital creative competition, which pushes the boundaries in DOOH using emerging creative and technical capabilities.Filmed from a first-person.... Read More..
Guidelines on good practise for ethical handling
Friday March 15, 2019
Laura Palmer, Business Development Director of PHL (Promotional Handling) shares her guidelines on good practise for ethical handling in Brands and Charities and how to maintain consumer trust.Ethical handling of a promotion or charitable cause is important for both social and environmental responsibility. Now more than ever, with data privacy and environmental issues such as plastic waste being at the forefront of the public’s mind, consumers ar.... Read More..
Dare to share with Mini Babybel
Thursday March 14, 2019
Mini Babybel is celebrating 10 years as Comic Relief’s supporting partner with special packs featuring exciting dares.Babybel will also donate 5p to Red Nose Day for every promotional pack sold, and donate a further £1 for every dare shared on Instagram, Facebook or Twitter.Just demolish your delicious Babybel, do the dare and share using #BabybelDares.Ranging from ‘walk like a penguin’ to ‘play air guitar’ and ‘talk like a pirate’, cheese .... Read More..
Turn funny photos into funds with Maltesers
Thursday March 14, 2019
As we all know, Maltesers love to look on the lighter side of life, and Red Nose Day 2019 is no exception.This year, they’re asking you to dig out your funniest photos and display them proudly on social media. For every photo shared, lovely Maltesers will donate £10 to Comic Relief up to a total donation of £1m.We’re talking 90s bowlcuts, awkwardly photographed dance moves, or the time when you opened the front-facing camera and snapped a photo f.... Read More..
Giant red noses pop up across UK
Thursday March 14, 2019
Supersized red noses are popping up across the UK as Sainsbury’s counts down to Red Nose Day on 15th March and launches their official Red Nose merchandise in-store to celebrate 20 years as a Comic Relief partner.These giant red snifflers are appearing at ‘pick of the bunch’ locations, from Edinburgh’s Greyfriars Bobby to Blackpool’s Seafront to Cornwall’s Mud Man. Even London’s stately St Paul’s gets to wear one.The aim is for the public to show.... Read More..
Raise some dough with Chicago Town Pizza
Thursday March 14, 2019
Chicago Town is celebrating their new partnership with Comic Relief by donating £300,000. And their generosity doesn’t stop there. For every PJ selfie uploaded to their Facebook page using #MyRNDParty, they will donate a further £1 to Comic Relief.The lovely pizza brand is encouraging all staff and customers to show their support by throwing pyjama parties to fundraise on Red Nose Day, 15th March. They’ve even created a handy PJ party pack so you.... Read More..
Have we seen the death of the shop? Here’s four ways you can fight back.
Wednesday March 13, 2019
Paul McGann, Marketing Partner at Brass, explores the rising deaths of retail shops, and shares some tips and advice on how to stay ahead of the growth of online shopping.Much has been written about the death of the shop. Britain used to be a nation of shopkeepers, perhaps best personified by Ronnie Barker in TV’s classic Open All Hours. But if you wander many suburban high streets now you will see empty shops are everywhere, covered in graffiti .... Read More..
UK’s first ‘laughing’ postbox revealed in support of Comic Relief
Wednesday March 13, 2019
Ahead of Red Nose Day on Friday 15th March, Royal Mail has unveiled a special edition ‘laughing’ postbox with stand-up comedian Hal Cruttenden providing the jokes. The postbox is situated near BBC Headquarters in London and has been created in support of Comic Relief.The ‘laughing’ postbox – a first for the company – responds to posted mail by delivering a number of jokes back via audio recorded by Hal Cruttenden. Any member of the public p.... Read More..
Cadbury Creme Egg hacks some of the UK’s biggest brands for real-time ‘Easter egg’ hunt  around Wate
Tuesday March 12, 2019
 Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS.In a unique series of partnerships, Cadbury Creme Egg is offering people visiting the Waterloo Station area the chance to take part in a real-time ‘Easter egg’ hunt over the next two weeks. Creme Eggs will be hidden in ads from .... Read More..
Effie Awards Europe call for entries opens
Tuesday March 12, 2019
The Effie Awards Europe (formerly known as Euro Effie Awards) have announced the call for entries for the 2019 competition.Celebrating 50 years globally, and its 23rd edition on the European level, Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that .... Read More..
Mixing things up: Nestlé reveals major Milkybar news
Tuesday March 12, 2019
Nestlé introduces Milkybar Mix Ups, newly invented Milkybar chocolate buttons that mix white chocolate with milk chocolate.The sweets will begin appearing in shops across the UK and Ireland from this week in both sharing bags and single packs. Each selection contains a mix of classic Milkybar white chocolate buttons with a cocoa filling and milk chocolate buttons with a milky filling.Last year, the world’s first 30% less sugar chocolate bar, Milk.... Read More..
HeyHuman and Natures Menu unveils masterbrand refresh at Cruft’s
Tuesday March 12, 2019
Behavioural communications agency HeyHuman has developed a strikingly original campaign for natural pet food brand Natures Menu which turns traditional pet food communications on its head. To demonstrate this in a memorable and effective way, HeyHuman has built an installation at Cruft’s of a giant 4m tall Poo Bag drawing attention to the campaign.The idea behind the Poo Bag Challenge is picking up dog poo that is smaller, firmer and less smelly .... Read More..
Vue Entertainment appoints ELLO Media to re-energise corporate products
Monday March 11, 2019
Vue Entertainment has appointed ELLO Media, a marketing solutions company for UK businesses, to inject new life into its ‘Movie Money’ and ‘Vue Extra’ products within the corporate sector.ELLO Media was awarded the tender following a competitive pitch delivering a vision for increasing revenue opportunities and raising brand awareness through its proprietary technology.With 90 state-of-the-art venues across the UK and Ireland that are home to mor.... Read More..
Peer to peer car sharing app Hiyacar gets a lift from StreetPR
Monday March 11, 2019
Hiyacar, a revolutionary app-based platform which lets car owners rent out their vehicles when they aren’t using them, hitched a ride with experiential and face-to-face marketing experts StreetPR for its Streatham launch.StreetPR, part of Crowdify Global, provided a team of brand ambassadors who blitzed London’s Streatham, handing out leaflets to owners looking to raise some extra cash from their cars and drivers looking for a cheaper – and poten.... Read More..
A word about words
Thursday March 7, 2019
Jess Turner, Senior Copywriter at Haygarth, explores the importance of words in great marketing.In marketing, we’re often told that when it comes to copy, it’s best to keep things short. Headlines should be succinct and understood in a fleeting moment. Captions should be brief enough to catch eyes in a scrolling newsfeed. Everybody’s far too busy trolley-dashing around Sainsbury’s, bouncing on and off tubes or staring at cat videos on their phone.... Read More..
IPM Awards entries close in 1 week
Thursday March 7, 2019
The IPM has announced that there is just five working days to submit your 2018 promotional marketing and brand activation campaigns to the IPM Awards 2019, one of the industry’s foremost and most respected annual Awards. The closing date is on 15th March at 6pm.The IPM Awards is focused on the celebration of companies, clients and work, culminating in a fantastic night at the gala presentation event at the London Hilton on Park Lane.Paul Co.... Read More..
LinkedIn hosts pop-up career advice pub
Thursday March 7, 2019
New research published by LinkedIn, reveals that nearly half (45 per cent) of Brits* would rather be at the pub than spend time applying for a job they want. However, from this week, LinkedIn is showing that it needn’t be one or the other. The world’s largest professional network opened the doors to The Linked Inn – a pop-up pub where punters can apply their social activity to get a new job.The new local in Shoreditch, London, served up career ad.... Read More..
Next launches denim laundrette pop-up
Thursday March 7, 2019
Next have created the entirely bespoke ‘Happy Go Denim’ Launderette a place to discover the perfect pair of jeans for you. With Next Denim Experts on-hand it is the perfect place for shoppers to find the perfect style of jeans to fit their shape. Grazia editors have chosen their favourite picks from the latest Next items and will be on hand to show how to style these with the extensive Next Denim range.With every purchase of denim jeans from the .... Read More..