Upcoming Courses

view-all

Upcoming Events

view-all

News from PromoMarketing.info

Below are a list of recent news articles courtesy of PromoMarketing.info. Click a news story for more details.

Whyte & Mackay Launches New Phase In ‘Stay Smooth’ Campaign
Friday November 17, 2017
As part of the latest version of its Stay Smooth campaign, Whyte & Mackay whisky is taking a “wry and witty look at the real folk of both Glasgow and Edinburgh” that have helped shape the brand’s smooth taste and character, and is again working with award-winning Scottish photographer, David Boni.The campaign, which launched earlier this month, sees the creation of a series of quirky and fun posters of real people and a coffee-table magazine,.... Read More..
Once Upon A Time acquires brand activation/shopper agency Toucan
Thursday November 16, 2017
Integrated agency Once Upon A Time (OUAT) has today acquired brand activation and shopper marketing agency Toucan, for an undisclosed sum.Toucan has provided award winning shopper and promotional marketing campaigns for clients since 1991 and joins the OUAT stable as the fifth acquisition after MJ Media in September.The acquisition of Toucan further supports OUAT’s strategy to offer independent, fully integrated solutions for clients, which inclu.... Read More..
LOUIS XIII cognac commissions Pharrell Williams song for release in 2117
Thursday November 16, 2017
LOUIS XIII Cognac has commissioned an exclusive musical composition from Pharrell Williams which will only be heard in 100 years – and only then if the world’s population has taken the necessary steps to combat global climate change.The composition, ‘100 Years – The Song We’ll Only Hear If We Care’ was played once only in Shanghai on November 13th 2017 to a select audience who were forbidden to record it in any way. Pharrell’s exclusi.... Read More..
Blackjack Promotions strengthens airport market research offering
Thursday November 16, 2017
Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has seen massive growth in demand for market research services during 2017, as clients focus on understanding how passengers use airports and their feelings about the service they receive.In recent months, Blackjack has been awarded new contracts or had existing contracts extended with a number of airports, including Stansted, London Luton Airpo.... Read More..
Mando launches ‘smart’ data-driven partnerships agency, Mando-Connect
Tuesday November 14, 2017
Fixed-fee company Mando has launched a new partnerships agency, Mando-Connect, which uses a data-fuelled approach to leverage a range of different data-sets to develop partnerships based on science.Mando is part of global marketing services group WPP, and Sir Martin Sorrell, WPP’s Chief Executive, says: “Mando-Connect makes smart use of over 40 years’ hard-won knowledge of people’s response to promotions. Their clients should love it”.Mando-Conne.... Read More..
Müller Rice and Frij run NBA New York trip promotions
Thursday November 9, 2017
Dairy company Müller has expanded its partnership with the US National Basketball Association (NBA) to offer consumers the chance to win a trip to New York for themselves and three guests, including tickets to an NBA game via two on-pack promotions across Müller Rice packs and Frijj bottles.The activity is part of the marketing push for the NBA London game on January 11th 2018.In addition to the New York star prize, consumers will get redeemable .... Read More..
Coca-Cola 2017 Christmas Truck Tour
Wednesday November 8, 2017
Coca-Cola UK has announced that its Coca-Cola Christmas truck tour will kick off for 2017 in Glasgow on November 11th and will visit 42 stops nationwide during the festive season, before making its final appearance at Lakeside, Essex, on December 17th.This year, visitors will be able to snap and project their festive selfies across the side of the truck while enjoying a 150ml can of Coca-Cola Zero Sugar, Diet Coke or Coca-Cola Classic in a winter.... Read More..
Aldi brings back Kevin the Carrot and links with Teenage Cancer Trust
Wednesday November 8, 2017
Discount supermarket Aldi has brought back the star of last year’s Christmas advertising campaign, Kevin the Carrot, and given him a love interest Katie, with proceeds from plush Kevin and Katie toys sold in store going to charity Teenage Cancer Trust.Picking up from where last year’s campaign ended, Aldi’s new advert opens with Kevin as a snowman’s nose, before being dislodged by the rumbling of an approaching train. Jumping aboard, Kevin discov.... Read More..
Ovation Incentives and GC Incentives announce strategic partnership
Wednesday November 8, 2017
Ovation Incentives, the London-based technology-focused performance improvement agency, has signed a strategic marketing alliance with GC Incentive, a leading US incentives and rewards company based in Omaha, Nebraska. The agreement will enable customers of both companies to benefit from the combined technology, reward and motivation solutions offered by these industry-leading innovators.The move is designed to take advantage of major trends faci.... Read More..
Adobe & Seed bring Made By You Influencer campaign to UK universities
Wednesday November 8, 2017
Adobe has tasked student marketing agency Seed to create a series of pop-up events at university campuses across the UK to launch Made By You, an initiative inspiring students to develop their skills and shape their futures with the help of Adobe Creative Cloud tools and services.Taking place throughout November, the national campaign will feature workshops that inspire students to push their own boundaries of creativity, with the help of key cul.... Read More..
Subway UK celebrates World Sandwich Day by supporting food banks
Friday November 3, 2017
Every Sub made in Subway stores across the UK today (November 3rd 2017) will trigger a 5p donation to a the Fare Share food bank charity, to help feed people in need.The promotion marks World Sandwich Day and the fast food chain will also be handing out free Six Inch Subs to people who downloaded and registered the Subcard app by October 30th. Anyone who did hit the deadline was rewarded with 500 points – the value of a Subway Sub – to spend toda.... Read More..
Prize Promotions: The Gift That Keeps On Giving
Thursday November 2, 2017
For brands and agencies in 2017, the opportunities offered by prizes and incentives are truly greater than ever before, says Chris Pearson of Element LondonPrize promotions are as old as the hills. From cereal-box toys to Caribbean holidays, the idea of a brand driving sales and engagement through prizes and rewards has been around for decades. However, while prize promotions and competitions are a regular component of annual marketing budgets fo.... Read More..
tpf launches The Perfect LG TV Experience for LG Electronics
Thursday November 2, 2017
LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade their TV and invest in one of LG’s premium sets.This is the first project that tpf has delivered for LG, after the agency won a five-way pitch for the business.‘The Perfect LG Experience’ was at Westfield, Stratford between October 26th to 29th. It will be at Bluewater from November 2nd t.... Read More..
Sense and Hands On London wrap up iconic statues to drive coat donations
Wednesday November 1, 2017
Sense London, the experiential marketing agency, and charity Hands On London have come together to wrap up the city’s most exposed residents – its famous statues – to launch the Wrap Up London 2017 campaign and encourage Londoners to donate their old coats to those in need.By 6 November, three iconic London statues in high traffic areas – Sherlock Holmes at Baker Street station, Amy Winehouse at Camden Market, and Kinder Transport at Liverpool St.... Read More..
Tiffany signature fragrance runs experiential at Heathrow T5
Wednesday November 1, 2017
Tiffany is marking the launch of its new signature fragrance to the UK market with experiential activity in one of the busiest areas of Heathrow’s Terminal 5.The campaign will allow passengers to personally experience the brand-new Tiffany perfume, crafted to reflect the diamonds for which the legendary jeweller is famous. The scent itself is described as ‘elegant and light’, with a bottle designed to reflect light and a cap showcasing a ring dis.... Read More..
5 tips for using receipt validation in promotions
Tuesday October 31, 2017
John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotionsEveryone’s talking about receipt validation for promotions, rebate and loyalty, but why and when should you use it?In the past, activating a proof-of-purchase sales promotion or loyalty program required significant investment in product packaging, integration with a limited set of retailers – or just one retailer – or cost-.... Read More..
Doritos announces Xbox One X partnership with on-pack promotion
Tuesday October 31, 2017
PepsiCo-owned snack brand Doritos has teamed up with Xbox to offer consumers the chance to win more than 70,000 prizes, including the new Xbox One X.Each promotional pack will contain a unique code. Consumers have to go to doritos.co.uk/Xbox and enter their codes to find out if they have instantly won.There are 70 top tier prize packs to be won, which include an Xbox One X console, two controllers and five different physical games (Forza Motorspo.... Read More..
ignis launches Retailemetry retail data capture tool
Tuesday October 31, 2017
Brand experience agency ignis has launched the first product from its new tech venture, ignovation labs.Ignis claims its new Retailemetry is “a unique data capture, reporting and insights system that delivers live audience and activity analysis, when activated in a retail promotional environment.”The launch took place at the recent Tax Free World Association Exhibition & Congress in Cannes, as part of the TFWA Digital Village. TFWA attracts t.... Read More..
Budweiser US partners Lyft for Prohibition lager launch
Wednesday October 25, 2017
Budweiser is giving New York beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager.The recipe behind Repeal Reserve dates back to the pre-Prohibition era when Adolphus Busch created and brewed a special Amber Lager for his friends and local community to enjoy. Due to the onset of Prohibition in 1920, the beer wasn’t distributed widely outside the St. Louis area, but Budweise.... Read More..
Fanta delivers scary 4D Halloween lift experience
Wednesday October 25, 2017
Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a physical lift that transforms into an immersive Halloween experience.Fanta’s campaign – which was devised and produced by MediaCom’s content division MediaCom Beyond Advertising – uses the latest technology to deliver a 360° virtual reality experience.Each ‘ride’ lasts for four minutes, .... Read More..