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News from PromoMarketing.info

Below are a list of recent news articles courtesy of PromoMarketing.info. Click a news story for more details.

Direct-to-desk pet product sample service launches on ‘Bring Your Dog to Work Day’
Friday June 23, 2017
Pet owners are being offered the chance to have free samples of per products delivered to their work place, in an initiative from in-office sampling company, The Work Perk.Launching today in collaboration with Bring Your Dog To Work Day 2017, the new service – The Pet Perk – is targeting pet owners and also employers, who are being offered a new way to motivate employees.With 8.5 million dogs and 7.4 million cats registered in the UK alone, The P.... Read More..
Only three weeks to COGS Awards 2017 entry deadline
Thursday June 22, 2017
All the companies which supply essential elements to translate great creative ideas into brilliant promotional marketing campaigns need to get their entries in for the IPM COGS Awards 2017 – the entry deadline is just three weeks away, at 23:59pm on Thursday, July 13 2017.The Institute of Promotional Marketing (IPM) launched The COGS Awards seven years ago as a recognition programme for service partners to run alongside the IPM Awards, which are .... Read More..
The Four Rs: measuring the effectiveness of online marketing from screen to store
Wednesday June 21, 2017
David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually do… SPONSORED FEATUREThe term ‘The Three Rs’ – referring to Reading, Writing and Arithmetic – were first proposed as the basis for a solid Victorian education by Sir William Curtis in 1825, to much derision. His contribution to education theory was quickly satirised as ’Reading, ’Riti.... Read More..
Orangina £2.4m sampling campaign plus retailer competition
Wednesday June 21, 2017
Carbonated soft drink brand Orangina is launching a £2.4m experiential campaign this month, including sampling, plus an exclusive competition for independent retailers.The sampling activities will begin in high-traffic locations around London, including Victoria and Waterloo stations, and will be supported by a nationwide partnership with hair care brand Toni & Guy. Other elements will include experiential activity at Brighton’s Big Screen ou.... Read More..
The Belvoir Balloon adds ‘A Little Drop of Lovely’ to UK festivals and supermarkets
Tuesday June 20, 2017
Belvoir Fruit Farms, makers of the Belvoir brand of fruit cordials, is backing its Little Drop of Lovely marketing campaign with a hot air balloon which will tour UK food and countryside festivals, including Bristol Balloon Fiesta, and selected supwermarkets.Belvoir cordials has worked with London-based creative marketing agency whynot! Thinkpeople to design and build a bespoke droplet-shaped hot air balloon and a support mobile sampling area, wh.... Read More..
Clipper partners TV’s Kirstie Allsopp in hunt for nation’s best tea shop
Tuesday June 20, 2017
 Ethical tea brand Clipper has launched a new nationwide initiative, the Clipper Tea Shop Awards, to champion both the wide variety of tea shops and the great experiences that those in the out-of-home market deliver to customers and has brought in Kirstie Allsopp, self-confessed tea lover and TV personality, as a judge.Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, is inviting any relevant food service outlet that serves .... Read More..
Three partners Kinetic for VR experience for shoppers in London and Birmingham
Tuesday June 20, 2017
Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and Kinetic, the specialists in contextually connecting and activating audiences on the move, to deliver a virtual reality (VR) experience as part of its Go Roam campaign.The VR experience is part of Three’s recent campaign launching even more destinations to its Feel At Home service, where you can use your phone abroad at no extra cost in 60 destinations worldwi.... Read More..
Rekorderlig cider turns the UK ‘Beautifully Swedish’
Tuesday June 20, 2017
Swedish fruit cider brand Rekorderlig will be offering consumers across the UK the chance to immerse themselves in Scandinavian style, drink and culture this summer and feel ‘beautifully Swedish’ as it embarks on a 38-day ‘Lagom’ tour of the country.Inspired by the cool, effortless Scandinavian lifestyle, Lagom is the theory that ‘just enough’ is the perfect amount of everything, and it’s the latest Scandi trend to hit the UK. The campaign,.... Read More..
IPM Awards winners told: “Now let’s show Europe what great promotions look like”
Thursday June 15, 2017
Agencies and which won trophies at last week’s IPM Awards 2017 now have the chance to achieve international acclaim by entering EACA’s Integrated Marketing Communications Awards (IMC) Awards, the pan-European promotional marketing recognition program.Carey Trevill, Managing Director of the IPM, says: “Any campaign which won a trophy at the IPM Awards 2017, whether it was Bronze, Silver, Gold or the Grand Prix, qualifies for entry into the IMC Awa.... Read More..
Eisberg extends Tour of Britain cycling race support
Wednesday June 14, 2017
Alcohol-free wine brand Eisberg is continuing to support the Tour of Britain cycling race following the success of last year’s sponsorship, and will again be handing out free samples at the event’s venues around the country.Eisberg will extend its support with Tour of Britain to include links with The Matrix Fitness Grand Prix, The OVO Energy Women’s Tour, and The OVO Energy Tour of Britain, as well as a sponsorship of the Leaders jersey in The T.... Read More..
Cloud Nine Incentives expands prize and incentive team
Wednesday June 14, 2017
Award-winning travel incentive and prize fulfilment agency Cloud Nine Incentives has expanded its team with the appointment of Dawn Dean as Senior Account Manager.Dean joins from Protravel and has over 10 years’ experience in the travel industry, working on numerous high-profile client campaigns in the travel incentive and customer rewards market. She will be responsible for the creation of prize solutions for the marketing, film and PR sectors a.... Read More..
More Than launches first passport photo booth for dogs
Wednesday June 14, 2017
Pet insurer MORE TH>N (More Than) has launched the Pet Paws-Port Photo Booth, a free service offering dog owners the chance to have a high-quality passport photo taken of their pet pooch.The insurers point out that pet passports have doubled over the past two years, and that one in 10 owners is considering taking their dog away with them this summer.Located in Victoria Park, one of London’s dog walking hotspots, the Paws-Port photo booth is an.... Read More..
Cobra ‘Brewed smooth for all food’ campaign partners London Food Month
Monday June 12, 2017
Molson Coors has launched a campaign designed to celebrate its award-winning beer brand Cobra’s strong connection with food.The ‘Brewed Smooth for All Food’ campaign is being announced at June’s London Food Month, where Cobra is the Official Beer Partner. The Cobra team will be launching the ‘Cobra Flavour Rooms & Bar’ at Night Market, Kensington Palace Gardens, running from June 7-18, 2017. The experiential pop-up will offer consumers an imm.... Read More..
Hooch encourages consumers to “Live the Hooch Life” with #HOOCHLIFE campaign
Monday June 12, 2017
In the follow up to its hugely successful ‘Outrageously Refreshing’ 2016 activity, which reached over 27 million consumers across social media, Hooch has launched its new #HOOCHLIFE campaign, which aims to engage its target audience over key touch points in the path to purchase including OOH, Digital and in-store.The #HOOCHLIFE campaign will use topical and situational comedy to entertain via online video content which is designed to be disruptiv.... Read More..
Black Tomato Agency New Hire
Monday June 12, 2017
Prize promotion specialist The Black Tomato Agency has added another new hire to bolster its team with the appointment of Ellie Clarke as Fulfilment Manager.Andrew Rae, Head of Promotional Marketing at The Black Tomato Agency, says: “Winner fulfilment is at the very core of our service offering. The hard work initially invested in a campaign from a plethora of different agencies, all responsible for varying touchpoints of the promotion, can be un.... Read More..
Sense’s Economist campaign wins Grand Prix at IPM Awards 2017
Thursday June 8, 2017
LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards 2017, taking home the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award respectively.This year’s winners, which were announced at the IPM’s black-tie Awards Gala on Wednesday June 7 at the London Hilton Park Lane, showcased and celebrated the very best in creativity and effe.... Read More..
Energizer Volt bikes promotion
Wednesday June 7, 2017
Energizer has partnered with Volt electric bikes for a new promotion for its Energizer EcoAdvanced batteries, offering the chance to win one of 15 Volt cycles worth £1,500 each.Launching on June 8 and running for three months, the on-pack prize promotion is giving away five e-bikes each month. To enter, consumers have to buy a promotional pack of Energizer EcoAdvanced batteries, go online to the promotional website, energizer.eu/uk/summer-promoti.... Read More..
Eurotunnel Le Shuttle runs ‘Mystery Tunnel’ experiential at Bluewater, Lakeside
Tuesday June 6, 2017
Eurotunnel Le Shuttle has just run a two-week experiential campaign at Bluewater and Lakeside shopping centres to promote the benefits of travelling to Europe by car via the Channel Tunnel.The campaign, which was produced and delivered by experiential agency Ambient in partnership with OMD and Talon, took place at the beginning of June and looked to target a younger market of car owners through an engaging digital journey, while highlighting key .... Read More..
Tsingtao sponsors ‘Ping Pong Fight Club’
Tuesday June 6, 2017
Chinese beer brand Tsingtao is sponsoring Ping Pong Fight Club, an inter-company ping pong tournament, and has launched a campaign to engage businesses across the UK encouraging employees to roll their sleeves up and rise to the challenge this summer.Hosted in London, Manchester, Liverpool, Leeds and Glasgow, businesses can register to take part in a lively night of teambuilding and networking, with competitive ping pong and beer included.The eve.... Read More..
Pork Farms runs £45,000 motor-home and holiday voucher on-pack promotion
Monday June 5, 2017
Pork pie brand Pork Farms has launched a three month on-pack promotion called “The Great Summer Giveaway” which will include the chance to win a £45,000 motor-home or one of more than 100 Haven holiday vouchers worth £500.This is the company’s biggest-ever on-pack promotion and will run across millions of its products. Consumers will also get a voucher worth up to £50 off a Haven Holiday every time they buy a promotional pack.A supporting TV adve.... Read More..