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News from PromoMarketing.info

Below are a list of recent news articles courtesy of PromoMarketing.info. Click a news story for more details.

Burton’s Fish ‘n’ Chips runs £1m ‘Join Our Fans’ push
Monday April 24, 2017
Burton’s Biscuit Company has launched its biggest ever promotional marketing campaign for its Fish ‘n’ Chips savoury snack brand, with an on-pack prize promotion with a £1m prize fund.The ‘Join Our Fans’ campaign, created by Brass Shopper, part of Leeds-based full-service, communications agency Brass, will run for 12 weeks and is being supported by social content, outdoor advertising, in-store activation and PR.‘Join Our Fans’ offers shoppers the.... Read More..
IPM 2017 Netball and Football results
Monday April 24, 2017
The IPM Football and Netball Tournaments, which took place last week, saw 18 teams compete, with last year’s winners, Eagle Eye Solutions, again claiming the trophy in the netball and The Marketing Store Europe triumphing in the football.Each team played all the others in their tournament and the top teams then competed for places in the finals.Eagle Eye won the IPM 2017 Netball TournamentEagle Eye beat off a challenge from Haygarth in the netbal.... Read More..
IMA Europe names Ovation Incentives CEO new President
Monday April 24, 2017
Jonathan Grey, Founder and CEO of Ovation Incentives, the technology-led global rewards and recognition specialist, has been named as the new President of the Incentive Marketing Association Europe.Grey has been an IMA Europe Board member since the inception of the association eight years ago and succeeds Brian Dunne, Managing Director of Action Solutions, as President. The IMA Europe is part of a global IMA network of over 500 agencies and suppl.... Read More..
The Market Creative appoints Planning Director
Monday April 24, 2017
Manchester-based shopper marketing agency The Market Creative has strengthened its team with a Planning Director plus two other new hires.Gemma Sheridan joins the marketing agency as Planning Director. She was previously Head of Strategy at Refinery and has 12 years’ experience working with a wide range of brands globally from M&S to Nissan.In her newly created position at The Market Creative, Gemma will focus on translating insight into impa.... Read More..
Coca-Cola GB runs Share a Coke holiday prize promo
Friday April 21, 2017
Coca-Cola Europe is bringing back its award-winning Share A Coke campaign but with a summer twist – instead of personal names or messages, as in previous campaigns, the iconic logo on bottles of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke will be replaced by the names of the world’s top holiday destinations.Anyone buying a destination-themed Coke will win also have the chance to win a holiday for four to a destination of their choice by enterin.... Read More..
Walkers gives away pay packets in pack
Friday April 21, 2017
Walkers is running what it claims is its biggest-ever on-pack promotion, offering a range of cash prizes with a guaranteed prize pool of £2m.The Walkers Pay Packet promotion started at the beginning of April 2017 and runs until June 3, 2017, across the Walkers Core range in 32.5g singles, grab bags and on 6-pack multipacks. It offers the chance to win free six-packs, and a range of cash amounts including the equivalent of weekly, monthly and annu.... Read More..
IPA Bellwether: marketers up budgets in 2017
Wednesday April 19, 2017
UK marketers have revised their budgets up in the first three months of 2017, with significant growth recorded in internet and main media advertising categories, according to the latest IPA Bellwether Report published today.The report, which has been conducted on a quarterly basis since Q1 2000, reveals a net balance of +11.8% of companies registering an increase to their budgets during Q1 2017, down only fractionally from Q4 2016’s net balance o.... Read More..
‘Content is King’ – or is it?
Tuesday April 18, 2017
Content marketing and promotional marketing can work together, argues Tim Tsung of Grey ShopperTraditional advertising begins by delivering features, benefits, and a USP through a product story, then connecting them to people in a creative way. Branded Content focuses instead on finding the stories that would resonate with its audience, then creatively connects these concepts to their product. Or as Robert Rose explains more colourfully, “Traditi.... Read More..
McCoy’s runs Golden Crisp promotion
Tuesday April 18, 2017
Ridged crisp brand McCoy’s is running ‘Win Gold’, an on-pack promotion offering five chances to win £10,000 by finding a golden crisp in a packet.The promotion is being backed with a TV advertising campaign created by advertising agency WCRS. In the TV ad, which is also being used on social media sites, KP brand spokesman, everyman hero Thomas, gets a call from Flavour on his golden telephone receiver (a reference to McCoy’s over-arching ‘When Fl.... Read More..
Three key ways innovative packaging can boost a promotion
Wednesday April 12, 2017
New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURETechnology is moving faster than ever with new ways to find, buy and redeem products popping up every day.Not to state the obvious, but that makes technology more important than ever in driving a successful campaign — and brands who get on board with innovation can reap the benefits .... Read More..
Ketel offers chance to rule an offshore kingdom – for a day
Tuesday April 11, 2017
Dutch vodka brand Ketel One is running an Instagram competition offering consumers in the UK, US and Canada the chance to win a stay at the Ketel One Huis, an offshore platform overlooking Amsterdam, to celebrate King’s Day, the biggest party in the Dutch calendar and one of Europe’s biggest celebrations.Entry is by following Ketel One on Instagram. Consumers then have to tell the brand via the comments function why they deserve to wi.... Read More..
Black Tomato adds Business Development Manager
Tuesday April 11, 2017
Prize Promotion specialists The Black Tomato Agency have bolstered their team with the appointment of Chelsea Gurr as Business Development Manager.Riding high after their success at the 2016 COGS Awards (the service provider recognition scheme administered by the Institute of Promotional Marketing) where they won Gold, Silver and Bronze in the Prize and Rewards category (an industry first), Black Tomato have sought to refresh their new business s.... Read More..
Y&R develops unique AR app for Swiss retailer Migros
Monday April 10, 2017
Swiss retailer Migros has enhanced its mobile app with a new Discover function, which uses Augmented Reality technology to let shoppers scan more than 5,000 products and access 2,000 Migusto recipes, 80,000 real-time product ratings on the Migipedia platform and nutritional values and further product information – with more content planned for the future.The new Discover function was developed by Y&R Group Switzerland and its Futurecom intera.... Read More..
Chicago Town delivers ‘takeaway’ to UK’s remotest village
Friday April 7, 2017
The UK’s No. 1 frozen pizza brand, Chicago Town, has just given residents of the UK’s most remote community, the Scottish village of Inverie on the Knoydart Peninsula, “the ultimate takeaway taste” in a stunt which saw a crate containing a fully-stocked freezer cabinet packed full of Chicago Town’s ‘The Takeaway’ pizza flown in by helicopter and landed in a local field.Chicago Town admits that the epic ‘takeaway’ delivery might seem a over-the-to.... Read More..
Zeal Creative wins IPM Manchester Spring Bowling
Friday April 7, 2017
Teams from the promotional marketing industry across the Midlands competed in the IPM Bowling Tournament in Manchester at the end of March 2017, with Zeal Creative taking away the King Pin trophy.The tournament was held at the All Star Lanes, Deansgate, Manchester on March 28th 2017, and attracted entries from Inspire, Refinery, Zeal (two teams), The IF Agency and Granby Marketing Services.All teams played one game each with the two highest score.... Read More..
Sky Mobile launches with live activity at London mainline stations
Friday April 7, 2017
Sky Mobile, the all-new mobile network from Sky, is running large-scale experiential activations at three of London’s biggest transport hubs, Waterloo, Victoria and Liverpool Street stations.The activity will see thousands of Sky Mobile-branded phone cases distributed to the public, as well as offering the chance to win prizes on the spot through a ‘Photo Pod’ selfie experience.tpf is managing the distribution of Sky Mobile-branded phone cases to.... Read More..
Can programmatic make the perfect partnership?
Wednesday April 5, 2017
Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes a long way, says Richard Barnes, MD of Promotions at Brand & Deliver.The technological juggernaut is unstoppable and brand partnerships is no exception. I’ve worked in entertainment partnerships for over 15 years and to say things have changed is an understatement. It’s also eno.... Read More..
Sky Mobile launches with live activity at London mainline stations
Tuesday April 4, 2017
Sky Mobile, the all-new mobile network from Sky, is running large-scale experiential activations at three of London’s biggest transport hubs, Waterloo, Victoria and Liverpool Street stations.The activity will see thousands of Sky Mobile-branded phone cases distributed to the public, as well as offering the chance to win prizes on the spot through a ‘Photo Pod’ selfie experience.tpf is managing the distribution of Sky Mobile-branded phone cases to.... Read More..
Kelloggs ‘Grown Ups Go Free’ promo 2017 launches for Easter
Tuesday April 4, 2017
Kelloggs ‘Grown-ups Go Free’ Merlin promotion returnsKelloggs is re-launching its annual ‘Grown-ups Go Free’ promotion in partnership with Merlin Entertainments – and this time the cereal company is highlighting the potential £50 value on-pack.The promotion started in March in the run-up to the Easter Bank Holiday and school holidays.By using vouchers from promotional packs of Kellogg’s cereal, cereal bars, Nutri-Grain products, Squares and Fruit.... Read More..
Lucozade Zero and Missguided partner for on-pack and experiential
Tuesday April 4, 2017
Lucozade Zero and fashion retailer Missguided has announced a collaboration, ‘Zero To Pay’, which will be brought to life through on-pack promotion and experiential marketing.The on-pack promotion will offer consumers a range of discounts which can be unlocked through codes on mini cans of Lucozade Zero. Targeting city centres, train stations and shopping centres, the sampling campaign will offer bespoke miniature cans featuring unique Missguided.... Read More..