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News from PromoMarketing.info

Below are a list of recent news articles courtesy of PromoMarketing.info. Click a news story for more details.

Savvy launches live brand experience division
Thursday June 21, 2018
Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’.The new division is a response to increasing demand for live brand experiences from Savvy’s roster of global brands, including adidas, Britvic and Diesel.“The way shoppers consume media and interact with brands has changed considerably due to advancements in technology,” says Taj Sur, Business Director at Savvy. “Consumers are seeking deeper.... Read More..
COGS Awards 2018 deadline just four weeks away!
Thursday June 21, 2018
Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for the IPM COGS Awards 2018 now, as the entry deadline is only four weeks away, on July 19 2018.The Institute of Promotional Marketing (IPM) is the UK marketing industry trade body which represents the interests of brands and organisations which use promotional techniques and the agen.... Read More..
Money can’t buy you love
Thursday June 21, 2018
Prize packages need to be relevant to brands and consumers, says Justine Clement of The Happy Prize CompanyA typical FMCG brand’s customer retention strategy relies upon ‘buying’ loyalty with rewards, rebates and discounts.However, in this new era of digital-based competition and customer control, customers are increasingly buying products because of a brand’s relevance to their values and needs in any given moment. So what does this mean for the.... Read More..
Carabao £1m prize giveaway
Thursday June 21, 2018
Energy drink Carabao has launched a new on-pack offer giving UK and Irish consumers the chance to win a share of a total £1m cash prize fund, the brand’s biggest-ever giveaway. The top prize has been set at £50,000.The campaign launches July 1st 2018 and will run for three months, offering consumers an opportunity to win every 60 seconds.Carabao, which is a major football sponsor, plans to support the promotion with a £1m+ TV ad campaign that wil.... Read More..
O2 encourages customers to fill the fridge – with pictures
Thursday June 21, 2018
O2 is offering customers the opportunity to cover their fridges with snapshots, with a ‘gift with purchase’ offer giving away free Kodak Mini 2 Bluetooth printers (worth £89.99) when they buy an eligible handset either instore, online or over the phone.The activity aims to drive awareness and sales of flagship Android handsets from brands like Sony, Huawei and LG. To leverage the superior camera features and high-quality photography capabilities .... Read More..
Nature Valley partners Leon Smith and Johanna Konta for ‘The Court is Yours’ 2018
Thursday June 21, 2018
Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), is bringing back its ‘The Court is Yours’ campaign for the second year running, and has signed up Great Britain Davis Cup captain Leon Smith to front the activity alongside last year’s brand ambassador, British no. 1 Johanna Konta.The campaign, put together by creative marketing agency Space, calls on the British public to pick up a racket and get playing. Designed to enc.... Read More..
Fulfilment house mda acquired by European logistics specialist Staci
Wednesday June 20, 2018
Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first pan-European marketing logistics business for brands and retailers.Creating, storing, distributing and activating point of sale and marketing materials for the world’s biggest brands including Heineken, Coca-Cola, Mars, Unilever, Diageo and Mercedes-Benz, mda, which recently celebrated 3.... Read More..
HeyHuman builds all-female creative team with new ACD hire
Wednesday June 20, 2018
Behavioural communications agency HeyHuman has announced the appointment of Liz Brown to the new role of Associate Creative Director, with a focus on online and social media content. Her hiring brings an all-female creative lead to HeyHuman, alongside Executive Creative Director, Shnoosee Bailey, and Creative Director, Carole Davids.Brown joins HeyHuman with over a decade’s worth of experience at agencies including Doner (as Associate Creative Di.... Read More..
Lucozade and tbk Group sparkle at IPM Awards 2018 Gala Dinner
Friday June 15, 2018
Lucozade and tbk Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the biggest networking event of the promotional marketing industry year.This year’s winners, which were announced at the IPM’s black-tie Awards Gala on Thursday 14th June at the London Hilton Park Lane, showcased and celebrated the very best in creativity and effectiveness in the promoti.... Read More..
AgencyUK creates online marketplace for Discover Delicious food from Wales
Thursday June 14, 2018
Discover Delicious, dedicated to promoting the food and flavour of Wales, is launching a new consumer-facing online marketplace, DiscoverDelicious.Wales, which celebrates Wales’ best loved producers and the products that have made them local foodie favourites.The integrated consumer launch campaign for the marketplace was developed by Bath-based AgencyUK. The activity includes TV advertising, PR, social media, experiential and brand activat.... Read More..
Analytics mean linking promotions to major sporting events is no longer fantasy football
Wednesday June 13, 2018
Partnerships based on advanced sports analytics can lower costs and open up creative sales promotions opportunities around major sporting events, says Martin Bailey of OpiaData analytics now dominate the coverage of sport, as broadcasters and journalists gain access to detailed performance statistics used by coaches and bookmakers.The ever-growing sophistication of sports analytics conducted by powerful algorithms and machine-learning provides in.... Read More..
Benefit Cosmetics launches Hello Happy House interactive experience
Wednesday June 13, 2018
Benefit Cosmetics has teamed up with happiness expert Laura Jane Williams to create the Hello Happy House, designed to take guests on a journey through the differing states of happiness during an immersive ‘Happy Hour’ with a difference.The launch of the experience is to highlight Benefit Cosmetics’ newest foundation range – Hello Happy.Featuring four interactive rooms, guests will have the chance to indulge in an experience that’ll make that Ben.... Read More..
Tic Tac pop-up supports ‘Open Up’ campaign
Wednesday June 13, 2018
Tic Tac is launching a pop-up interactive experience, designed to encourage people to open up in a fun and light hearted way, in London’s Covent Garden. The activity supports the brand’s new ‘Open up’ marketing campaign.Guests will be invited to create their very own bespoke Tic Tac flavour mix from a choice of 10 individual flavours. These will include favourites such as Fresh Mint, Orange, Passion Fruit and Cherry Cola, which can be combined to.... Read More..
smp wins Pakistan education charity social account
Wednesday June 13, 2018
The Citizen’s Foundation UK, the UK arm of a major Pakistan-based charity, has appointed shopper marketing agency smp as its UK lead social media agency to drive awareness of its work and raise funds.The Citizen’s Foundation is in the top five largest charities in Pakistan, helping give underprivileged children access to education in Pakistan, building over 1,482 schools, and educating over 220,000 children in the past 22 years.Effective immediat.... Read More..
Square Enix recruits Brand & Deliver for Shadow of the Tomb Raider UK partnerships
Tuesday June 12, 2018
Square Enix, publisher of the Tomb Raider game series, has appointed entertainment marketing specialist agency Brand & Deliver to secure UK brand partnerships for its upcoming title, Shadow of the Tomb Raider.Following the success of the 2013 Tomb Raider reboot and 2015’s Rise of the Tomb Raider, Shadow of The Tomb Raider will bring Lara Croft’s origin story to a conclusion. The multi-award winning Tomb Raider franchise has sold over 63.... Read More..
Nile Rodgers and Gizzi Erskine back American Express ‘Backed By’ initiative
Tuesday June 12, 2018
American Express has joined forces with leading figures from the worlds of music and food to launch ‘Backed By’, a nationwide initiative offering two members of the public the chance to win backing from music legend Nile Rodgers or culinary innovator Gizzi Erskine.Launched as a continuation of its new brand campaign, ‘Powerful Backing: Don’t Do Business/Don’t Live Life Without It’, ‘Backed By’ celebrates the powerful backing American Express has .... Read More..
Nivea runs ‘Shower Empowered’ experience as part of Race for Life
Tuesday June 12, 2018
Skin care brand NIVEA has created ‘Shower Empowered’, an immersive ‘shower karaoke’ experience, as part of its partnership with Cancer Research UK’s Race for Life.The campaign will drive awareness of NIVEA’s shower and body care ranges by engaging consumers in a fun, lively and celebratory experience, put together by creative agency Space.To bring the campaign to life, Space has built a huge portable (water-free) shower unit and is inviting.... Read More..
Corona partners eco-charity to create plastic ‘wave’ sculptures from beach litter
Friday June 8, 2018
Mexican beer brand Corona and charity Parley for the Oceans are taking their partnership against marine plastic pollution to the global stage by hijacking iconic symbols of paradise for today’s World Oceans Day (June 8th 2018).As part of the campaign, the partners have created a sculpture, The ‘Wave of Waste’, in Old Street, London, featuring Australian actor Chris Hemsworth (Marvel’s Thor) surfing in a wave of plastic collected in the UK.Over th.... Read More..
Heritage Brands: Staying Relevant Amongst the Cool New Challengers
Friday June 8, 2018
Agile start-ups are subverting the grocery aisles – older brands must learn their tricks to stay ahead of them, says Sam Bannister of Brass AgencyYou only have to explore a few aisles of a supermarket to see that we’re in a golden age for ‘challenger brands’ – the fast-moving, agile start-up brands that are changing the norms of grocery shopping. From Fever Tree in drinks, passing by Propercorn in snacking, Freaks of Nature in chilled and Halo To.... Read More..
Lucozade Zero x Love Island partnership
Thursday June 7, 2018
Lucozade Ribena Suntory’s TED – Technology, Entertainment and Design – team has delivered its first in-house TV creative; a Lucozade Zero and Love Island tie-up, which is part of a £6m multimedia campaign partnership with ITV2’s BAFTA award-winning Love Island show.The Love Island partnership will also include VOD, OOH, Digital and Social to drive awareness and cultural relevance with Lucozade Zero’s target audience, as well as a competition to w.... Read More..