News
Stay up to date with all the latest promotional marketing news.
IPM Awards 2026 Winners Revealed
Celebrate the stars of promotional marketing at the IPM Awards 2026, where creativity, innovation, and impact take centre stage. Explore all the winners from this year’s IPM Awards.
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Experiential Diploma Open Day
Explore the IPM’s Experiential Marketing Diploma with Course Lead Michael Brown, covering the five core modules, practical learning approach and what to expect from the 10-week programme.
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The IPM Announces New Strategic Partnership with IMA Europe
Discover the IPM’s new strategic partnership with IMA Europe, bringing members wider networking opportunities, shared industry insights, joint educational initiatives and preferential access to selected events.
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IPM Awards 2026 Shortlist
IPM Awards 2026 shortlist revealed! Discover the campaigns, agencies and big ideas setting the standard in UK promotional marketing.
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Beyond the Event: How Brands Can Measure Experiential Impact More Effectively
Explore how brands can measure experiential marketing more effectively, with insights from Michael Brown and Martin Osterhus on campaign planning, meaningful measurement and demonstrating business impact beyond the live event.
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Beyond the Buzz: Why Agencies Need to Think More Carefully About AI
Explore how agencies can adopt AI responsibly, with insights from Golley Slater’s Paul Sheldon on managing costs, protecting expertise and building resilience through strong governance and human judgement.
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Recent ASA HFSS Rulings: Where Brand Advertising Ends and Product Advertising Begins
Explore recent ASA HFSS rulings and the distinction between brand and product advertising, with key considerations for brands and agencies planning food and drink campaigns.
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Experiential Expo 2026: Bringing the Industry Together to Shape What’s Next
Discover how the IPM’s Experiential Expo 2026 brought the industry together to connect, share ideas and explore the future of experiential marketing.
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What Ingenuity’s latest research tells us about client expectations in the age of AI
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
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Mando Presents: Understanding Loyalty in Europe 4.0
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
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Excited, Anxious, Oblivious: What N2O’s Generation Series Reveals About AI
Discover what N2O’s Generation Series reveals about generational attitudes towards AI, its influence on purchasing behaviour and how brands can build trust through transparency and consumer choice.
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What Savi Told Us About Shopper Behaviour in 2026
Explore key insights from savi’s 2026 Shopper Report, revealing how rising grocery costs, coupons and changing shopping habits are shaping purchasing decisions and creating opportunities for brands.
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